TV Home Forum

ITV Network Rebrand

(October 2005)

This site closed in March 2021 and is now a read-only archive
PG
P Goe
So do you think that ITV may start showing programme promos with the new logo and presentation next week maybe or before the rebrand.
AJ
AJ
P Goe posted:
So do you think that ITV may start showing programme promos with the new logo and presentation next week maybe or before the rebrand.


No - if they had 2 different logos for the same channel on at the same time it would be branding madness.

If they have any sense, they'll launch everything to do with the new look on the same day - Mon 16th.
SC
SCBNI
P Goe posted:
So do you think that ITV may start showing programme promos with the new logo and presentation next week maybe or before the rebrand.


UTV have started showing promos in the new ITV1 style. It's hard to describe so I'll try and capture one in the next ad break and post it here.
WH
whiteside2005
so hopefully this means that utv will take on itv's new look Laughing
HA
harshy Founding member
Yellow and black are a strange colour personally, but let's see hopefully it is interesting, but I very much doubt it.
CY
cylon6
harshy posted:
Yellow and black are a strange colour personally, but let's see hopefully it is interesting, but I very much doubt it.


Remember when CBBC used yellow and black? I couldn't stand it but it might work here, it all really depends on what they can do with the ident. I pesonally prefer when an ident can be manipulated in many different ways like on Channel 4 or the older '2's.
SC
SCBNI
OK, UTV didn't show any using the new style during that ad break so I'll give it a try explaining it!

The background is black, it's kind of similar to the existing ones in that the picture is in the middle and there's bits either side of it (if you know what I mean!) But the bits either side of it are the yellow/orange curved bits of the ITV1 logo. So in other words it has a giant ITV1 logo but instead of ITV1 inside it, it has the clip of the programme. The text advertising the name and time of the programme is situated to the bottom right and the ITV1 logo is in the bottom left hand corner (covered up by a UTV logo in our case!). The "giant logo" with the clip of the programme is situated in the top left hand corner.
WH
whiteside2005
what was the ad for?
PA
pad
StevieB posted:
OK, UTV didn't show any using the new style during that ad break so I'll give it a try explaining it!

The background is black, it's kind of similar to the existing ones in that the picture is in the middle and there's bits either side of it (if you know what I mean!) But the bits either side of it are the yellow/orange curved bits of the ITV1 logo. So in other words it has a giant ITV1 logo but instead of ITV1 inside it, it has the clip of the programme. The text advertising the name and time of the programme is situated to the bottom right and the ITV1 logo is in the bottom left hand corner (covered up by a UTV logo in our case!). The "giant logo" with the clip of the programme is situated in the top left hand corner.


I think I get it but can you do a mockup while it's still in memory?

Is it a bit like this? This is guesswork based on your description, let me know how it differs:
http://www.rp-networkservices.com/tvforum/uploads/idea_copy1.jpg
SC
SCBNI
whiteside2005 posted:
what was the ad for?


Can't remember the name of it but it's a new programme (coming to UTV Day apparently, which doesn't exist!) about a group of people who feel insecure in their bodies etc etc. If anyone happened to catch This Morning yesterday, they were talking about it on that.
TV
tvarksouthwest
AJ posted:
J0nn13 posted:
Can someone copy and paste the article?

Jonnie Very Happy


No - you have to pay to read it.

Pop down to your newsagents and buy the magazine for £3.20ish.

Oink oink.
SC
SCBNI
pad posted:
StevieB posted:
OK, UTV didn't show any using the new style during that ad break so I'll give it a try explaining it!

The background is black, it's kind of similar to the existing ones in that the picture is in the middle and there's bits either side of it (if you know what I mean!) But the bits either side of it are the yellow/orange curved bits of the ITV1 logo. So in other words it has a giant ITV1 logo but instead of ITV1 inside it, it has the clip of the programme. The text advertising the name and time of the programme is situated to the bottom right and the ITV1 logo is in the bottom left hand corner (covered up by a UTV logo in our case!). The "giant logo" with the clip of the programme is situated in the top left hand corner.


I think I get it but can you do a mockup while it's still in memory?

Is it a bit like this? This is guesswork based on your description, let me know how it differs:
http://www.rp-networkservices.com/tvforum/uploads/idea_copy1.jpg


Almost right, yes. But the main bit with the image in it was way up in the top left hand corner.

Newer posts