ITV Network Rebrand

Walking around town today and saw a billboard for a programme on ITV1, with the brand new logo. Weird!

http://www.gorillaenterprises.co.uk/upload/uploadFiles/itv_resize.JPG

It is being talked about in the other thread.

*Threads now merged*

It'll be interesting to see what ITV2 and ITV3 will look like, and how the idents will work.

Yellow for ITV premier's channel, crazy or what!

I quite like the yellow myself.

Looks terrible on a billboard - might look better on screen. It certainly messes SMG up somewhat - they used to be able to ignore the yellow part of the old logo on the basis that it was only a small part. Now it is the logo, not that they probably care any more.

Gavin - is that on a billboard in Scotland or did you copy it from another thread?

I copied from here, having been copied from another site.

I really don't like it.
I much prefer the current logo.

I've only just accepted the current logo. I really didn't like the new corporate logo, being in lower-case. I only accepted it a month or two ago, and it has grown on me.

What is crazy about it?? It's been mainly yellow for a while now, well the stacked version anyway.

So is the new look today, or later in the month. I am really confused.

A mock-up of the new ITV1 logo:

http://www.rp-networkservices.com/tvforum/uploads/itv1_copy1.gif

Nice, though aren't the edges rounded on the 1?

Anyway, someone here told me the big revamp was on the 16th.