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ITV Network Rebrand

(October 2005)

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KB
Krl_B
pad posted:
A potato could have predicted that. Rolling Eyes


Or perhaps a pine cone...? Just quoting what I know... Smile
MD
mdtauk
Quote:
I'm guessing the Network rebrand will be on January 16, to coincide with these changes. ITV News is keeping the blue - so ITV1 will probably adopt the blue logo too, unlike the previously rumoured yellow look.

I dont remember any rumour of a yellow logo, I made mocks with a gold logo, but that wasn't due to any rumour. Also the main information we have heard about this re-brand is the end of yellow and blue on ITV1 and bye-bye 4 square motief.

Quote:
From a reliable source:
"The new ITV regional news titles are having their music tweaked only slightly, and will use a blue and gold colour scheme, with a hint of the green of the current ITV4 logo. Gone will be the terrible blocky map of GB in favour of curves & spotlights. Relaunch currently scheduled to happen on 16th January 2006."
You heard it here fiirst...

I may have believed this information straight, had it not been the mention of ITV4 green, why would that be used, an ordinary green maybe, for maps, but ITV's dull green, just doesn't sound right, but I may be proven wrong. The blue and gold, I can believe, but was hoping not to see, but there we go.
RO
rob Founding member
Very interesting, not too sure about the hint of green though, but I'm looking forward to it.
PA
pad
I wonder if we will get any more info re: the rebranding of ITV News / the general ITV Network rebrand any time soon.

January 16 is barely a month away now.
BR
Brekkie
pad posted:
I wonder if we will get any more info re: the rebranding of ITV News / the general ITV Network rebrand any time soon.

January 16 is barely a month away now.


Or in TV Forum terms - 40 pages of mindless speculation!
PA
pad
P Goe is claiming that the Christmas idents will be the last of the current ITV1 presentation, launching on Christmas Eve and running through to January 1.

The new look ITV1 will - allegedely - launch on Monday January 2.

If the ITV News network is revamping on January 16, an entire two weeks will seperate the two revamps, and the four squares and old logo would remain on the News while they are scrapped on the main channel.

So either the ITV1 revamp is January 16, or the ITV News revamp is January 2. I can't see them having them spaced apart; that's stupidity.
AN
Ant
pad posted:
P Goe is claiming that the Christmas idents will be the last of the current ITV1 presentation, launching on Christmas Eve and running through to January 1.

The new look ITV1 will - allegedely - launch on Monday January 2.

If the ITV News network is revamping on January 16, an entire two weeks will seperate the two revamps, and the four squares and old logo would remain on the News while they are scrapped on the main channel.

So either the ITV1 revamp is January 16, or the ITV News revamp is January 2. I can't see them having them spaced apart; that's stupidity.

Any news on what SMG are doing? No doubt they'll keep the original celeb idents.

Wouldn't be surprised.
PA
pad
No news on SMG I'm afraid, though I hope it does end up changing with ITV this time. It would be hard for them NOT to change though; they got away with it last time as the basic premise was the same; yellow and blue colour scheme, similar logo. But ITV's colour scheme is going to be changed, and the logo completely new, so I doubt it.

If SMG do keep the Celeb idents I will be surprised. I do feel sorry for anybody who has to live in that seemingly deprived region, where presentational changes are not recognised.

They can't really keep them, after ITV has rebranded twice since them being on air... can they? Surprised I'd imagine many of the faces are now growing tedious - in fact the whole package would probably have driven me to insanity after this period of time, actually.
AN
Ant
pad posted:
No news on SMG I'm afraid, though I hope it does end up changing with ITV this time. It would be hard for them NOT to change though; they got away with it last time as the basic premise was the same; yellow and blue colour scheme, similar logo. But ITV's colour scheme is going to be changed, and the logo completely new, so I doubt it.

If SMG do keep the Celeb idents I will be surprised. I do feel sorry for anybody who has to live in that seemingly deprived region, where presentational changes are not recognised.

They can't really keep them, after ITV has rebranded twice since them being on air... can they? Surprised I'd imagine many of the faces are now growing tedious - in fact the whole package would probably have driven me to insanity after this period of time, actually.

Yeah, but the ITV versions are rarely showed anymore. It's usually just some of the Scotland Today presenters/reporters.

I seriously doubt they'll bother!
GE
thegeek Founding member
I've seen a sneaky peek of the new ITV1 logo.. and it's yellow.

Here's a quick mock - the shade's not quite right, and my version looks a bit more Kill Bill than the real thing.
http://img.photobucket.com/albums/v214/nonstick/itv1.jpg

The Welsh variant has the world Wales in lettering aligned underneath the word ITV. The shiny reflection is with some of its on-screen appearances, and not technically part of the logo. Look out for sliding vertical lines, too. (but not full-height, a la Channel 4. The font is called ITV Medium.
PA
pad
It had been first thought to be yellow. Can I ask how you saw this sneek peak? And is it Jan 2nd or Jan 16th?
GE
thegeek Founding member
pad posted:
It had been first thought to be yellow. Can I ask how you saw this sneek peak? And is it Jan 2nd or Jan 16th?
Having just read back a fair chunk of this thread, I see that the first post says ITV1 will be yellow Smile
I've not really seen much of ITV4, but had a look at the clips on Red Bee's site, and can say that the logo forms up in a different way: it starts off as a solid ITV 'lozenge', and the 1] slides out, a bit like a drawer.

No idea when they'll be going live, I'm afraid.
I don't think I was really meant to have seen them, so I'd best not say too much about that!

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