ITV Network Rebrand

Thanks.

So they've spent £200 on this new font. I wonder how much it will be used.

So:
- All the other channels won't rebrand until the new year
- ITV4 branding is "not as it seems".

http://images.digitalspy.co.uk/screengrabs/itv4launch/400x225_itv4_breakbumper1.jpg

http://images.digitalspy.co.uk/screengrabs/itv4launch/400x225_itv4_breakbumper2.jpg

http://images.digitalspy.co.uk/screengrabs/itv4launch/400x225_itv4_breakbumper3.jpg

http://images.digitalspy.co.uk/screengrabs/itv4launch/400x225_itv4_ident_sky.jpg

http://images.digitalspy.co.uk/screengrabs/itv4launch/400x225_itv4_ident_space.jpg

Logo's are transparent, and it appears are presented in the bottom right like ITV1 celebrity era!

Nice, slick presentation! Hopefully a sign of things to come!

That’s so "not ITV", it's fantastic. Let’s hope they roll it across 1 - News just as well next year.

I'll say! The idents are strange, I'm still trying to figure them out!

But they look very professional!

Obvious similarities between the ITV4 and BBC Four idents, but have to see them on screen to see the real differences.

I’ve absolutely no idea what the second up is conveying.

The Space Invader is pretty clear,

http://www.aqzx70.dsl.pipex.com/spaceinvader.jpg

the clouds one has a head in the middle

So it does. Kind of like the Scream mask.

True! BBC Four idents are good too though. Also ITV4 is launching with, 4, or maybe 6, I can't quite remember, idents, which is promising.

I wonder if ITV1,2 and 3 will follow the "deceiving perceptions" style?

How do you know that ITV1 and the rest won't rebrand on Tuesday. If it does not the logos won't match.

God! Even when you said that, I had to study it for aages before I realised!

I've a feeling the birds will fly out of the head's mouth, if you get what I mean

EDIT: Wrong post selected, sorry.