ITV Network Rebrand

I doubt it, its a good idea having a different look for daytime programmes, plus its a wider selection of idents for us lot to look at

I disagree, I think ITV Day is a stupid idea.

I agree, ITV Day is pathetic and will be dropped I would imagine when the channel's relaunch.

Why is ITV Day pathetic? Isn't just like T4, Daytime on Two, BBC1 Mornings, BBC1 Daily, even CITV etc

It should be noted that for years people on here complained about the one ident fits all ITV approach and suggested that a different style should be used in daytime

I like the idea of ITV Day. Though that may just be because the whole identity is more cheerful than the ITV1 package.

ITV Day is pathetic because it defeats the object of calling the rest of the day ITV1.

They have worked so hard to brand it ITV1 - which was very difficult to adjust to at first - and now they've stripped that away from 9.25 to 7pm in the day which is a sizeable proportion. So in effect we have about four hours a day which is branded ITV1.

Notcie ITV2 and 3 do not brand themselves ITV Day, either. This would seem equally irregular and stupid, but is exactly what they've done on ITV1. Removed the number and added day.

It's a total, utter mess.

And I'm not even getting started on the way it sounds.

Looks like a hint at the new corporate fonts. Maybe Martin can shed some light.

Also the new way of displaying program info?

PROGRAMME NAME
INFO
TIME/DATE

http://www.rp-networkservices.com/tvforum/uploads/itv4_ad.jpg

Thought that these ads, which are displayed on various websites, was worth showing. It seems the area behind the '4' is transparent after all!

They look very nice, and quite slick. They're a roll over flash file, too, so if you roll over, you get the rest.

http://www.rp-networkservices.com/tvforum/uploads/itv4_ad2.jpg

Anyone know what fonts are used?

Point me to these flash files, and I will have a look

Look at various articles on www.reuters.co.uk and you'll see them.

Firstly they will appear as rollover images the size of the ads at the top of tvforum.

http://www.rp-networkservices.com/tvforum/uploads/itv4_ad2.jpg
Sorry to bust your bubble here, but these are not custom made.

The thick font is Gotham Ultra (gotham is the font Sky One use on-air for their menus etc) and the thin font is Verdana of all things!

I didn't once incinuate anything would be custom made.

So, we've deduced "Gotham Ultra" may well be the new font for ITV, or at least ITV4. I can't find this font ANYWHERE, not even for sale! Someone point me in the right direction?

And please, Martin, sort out your signature.

www.typography.com/catalog/gotham/testdriver/gotham_ultra.html