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ITV National Continuity

(October 2003)

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:-(
A former member
Please Sir it wasn't me - Nick Harvey said he would nick my conkers if I didn't go along with him.

Anwyay as someone who gets his continuity from elsewhere sir - how do you rate Scottish/Grampian announcers?
TV
tvmercia Founding member
Nick Harvey posted:
Okay, okay, I'll accept defeat.

oh deary me, the forum seems to have contracted a sudden bout of humourphobia - fear not nick, i got the joke and didn't *literally* imagine a bearded man in a mac frog marching a poor girl under a bus.

i still wonder how itv ended up with the current team when they had the pick of the carlton london, lwt, westcountry, meridian, central and yorkshire teams (all of which had their *star* voices) to chose from.

i'm not expecting figures, but can anyone confirm if the LNN positions are as well payed as the previous regional jobs?
NH
Nick Harvey Founding member
Philip may be able to help with the regions themselves, but they're definitely not paid as much as the previous occupants of the same booth at LNN, when it was LWT and Carlton London.
BA
Banksey Founding member
Steve Hyden posted:
Please Sir it wasn't me - Nick Harvey said he would nick my conkers if I didn't go along with him.

Anwyay as someone who gets his continuity from elsewhere sir - how do you rate Scottish/Grampian announcers?


Continuity for Scottish/Grampian - We have the lady who is trying to be the next Jane Copland by muttering in an adanoidnal manner, the male who growls, the DJ and the other girl. The quality is better than from London in terms of attitude, sell and trying to sound engaging.

Not a case of humourphobia, TVmercia if you read the posts that followed. I merely used Nick's posting as an opportunity to highlight the need for care when choosing metaphors. People tend to see the humour when they are not the subject of the joke.

Pay for being a staff announcer in London? It's worth noting that probably the worse paid regional announcer chose not to accept a job offer. i think that says everything.
:-(
A former member
Maybe that's why Chris Langmore didn't stay long!
LC
Lewis c
Steve Hyden posted:
Maybe that's why Chris Langmore didn't stay long!


More to the point who chose the current team at the auditions? blame them for the current state of things .Probably a bunch of suits that no nothing about tv pres .
BA
Banksey Founding member
Lewis c posted:
Steve Hyden posted:
Maybe that's why Chris Langmore didn't stay long!


More to the point who chose the current team at the auditions? blame them for the current state of things .Probably a bunch of suits that no nothing about tv pres .


The scariest ad on TV at the moment is for IBM "...may be there are no more costs to cut...you should look to be more productive".

The suits at ITV now face that challenge, they have run out of options. The people who chose the announcers had a job description and a budget, what else did they need? Bless 'em.
AS
Aston
Nick Harvey posted:
Philip may be able to help with the regions themselves, but they're definitely not paid as much as the previous occupants of the same booth at LNN, when it was LWT and Carlton London.


Surely it should have been a PROMOTION?

If you're broadcasting to more people, you SHOULD get paid more! You'd still be saving money!
BA
Banksey Founding member
Aston posted:
Nick Harvey posted:
Philip may be able to help with the regions themselves, but they're definitely not paid as much as the previous occupants of the same booth at LNN, when it was LWT and Carlton London.


Surely it should have been a PROMOTION?

If you're broadcasting to more people, you SHOULD get paid more! You'd still be saving money!


I think the cynical ploy was to say to all the regional announcers "you're all out but there is a lifeline ...........50% of something is better than 100% of nothing".

I get the impression that ITV1 in England has continuity because it "does" and not because it is particularly valued by the decision makers.

It would be a promotion were there more people listening to what was being said. Does being ignored nationally justify a bigger pay cheque?
WH
Whataday Founding member
Banksey posted:
I get the impression that ITV1 in England has continuity because it "does" and not because it is particularly valued by the decision makers.



So why not (gasp) do away with annnouncers, and make some decent idents which provide a smooth announcerless transition into programmes? It works effectively in other countries and continuity seems much less stale than in the UK.

Of course, I don't expect anybody here to agree with that! Very Happy
:-(
A former member
Whataday posted:

So why not (gasp) do away with annnouncers, and make some decent idents which provide a smooth announcerless transition into programmes? It works effectively in other countries and continuity seems much less stale than in the UK.

Of course, I don't expect anybody here to agree with that! Very Happy


You're right, I couldn't disagree more.

Having seen announcer-free continuity in the US and in Australia, my personal feelings are that it is bland in the extreme. However brilliant the ident and sting sequences (and many of them are), the stations themselves seem 'robotic' and dull and there's little to distinguish between them in terms of identity - one upbeat, lifestyle-orientated, live action set of idents/stings is much like any other.

One of the points of continuity is to give the illusion that 'someone is there' at the station, enjoying the programmes with you and guiding you, the viewer, through the schedule. This helps with station identification and therefore brand loyalty.

In a multi-channel environment with more stations completing for fewer viewers, I would have thought it sensible for individual stations to employ every trick in the book to make themselves stand out. Instead, they all seem to be becoming ever more bland and indistinct.
WH
Whataday Founding member
HTV Best posted:
However brilliant the ident and sting sequences (and many of them are), the stations themselves seem 'robotic' and dull and there's little to distinguish between them in terms of identity - one upbeat, lifestyle-orientated, live action set of idents/stings is much like any other.



Yes, but that's because the technique is adopted on all of the channels in Australia etc. If ITV adopted it, that would make the channel distinctive from the other British channels.

I'm not saying that all British television should drop announcers, but it would be interesting to see what would happen if one of the main channels did.

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