I would view such a move as extremely unlikely anytime in the future because of:-
1. If SMG haven't completed the disposal of Pearl & Dean, a quick sale, on the terms of the buyer would be forced - the Competition Commission will not allow them to control virtually 100% of the cinema advertising market. This would mean realising less for the asset than they would accrue in the open market.
2. True, the share price is low - but the debt-to-equity ratio is now geared virtually 1:1. This would effectively mean ITV plc paying twice for the same business - and they have enough debt problems of their own, thank you very much
3. The pension fund has a reported deficit of £36 million - most of it connected to the TV businesses by all accounts. ITV plc once again would have to plug the gap - and they, too have pension funding problems of their own.....
4. And, dont forget, if ITV plc do bid, the shares will inevitably rise higher...
It is of course difficult to determine the validity of such reports - this might be true, or the intention may well be to ramp the share price up. All will be revealed....