ITV is mulling over a return to boxing and, more significantly, putting the best fights on a pay-per-view outlet, perhaps in collaboration with Floyd Mayweather and his business associate, Al Haymon, the mystery man of the American fight game who has already put roots down in Britain.
It is a development welcomed by Eddie Hearn, whose Matchroom operation stands tall over Europe, with Sky funding.
“The more the merrier,” was Hearn’s response to the news, arguing that anything that raises the sport’s profile is good for everyone else. Well, maybe. What we don’t know is how far ITV is prepared to go with pay-per-view, because that is the only sustainable model in elite boxing – given that BoxNation is a subscription service, so not entirely free-to-air.
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22-Feb-2016 @ 13:39