Based on the details, I think it’s simply ITV channel squatting.
With a view to sell?
Possibly, especially with the spectrum clearance for 5G, there’ll be huge demand for space. ITV could really cash in here if they can persuade people onto the ITV Hub and BritBox instead of their +1 channels.
I can't figure out the channel name at all. Presumably this will be old repeats of ITV cooking and gardening shows (though Love Your Garden is the only one I can think of for that genre) rather than anything new.