ITV logo on South Bank building

The 'LWT' sign on the (then) 3rd floor of the podium block, along the stairwell, was the only public signage on the rear of the building facing the Thames. As other have said, there was (is?) a long standing restriction on advertising on buildings on the South Bank. Again, as other have already said, the OXO building got away with it because the OXO design or logo was in glass and was (is) part of the structural design of the actual building. Clever.

How on earth IBM and the National Theatre got away with it is a mystery to me and Greg Dyke. I asked him about it one day and he didn't know either, but he said LWT intended to put something up and cross their fingers that they would get away with it. It appears they did. Apart from occasional short periods of flyers and temporary signs on the side of the tower block there has never been any signage on it. There are flag poles around the roof of the podium block from which the Union flag and 'LWT' were ocasionally flown. I do not recall ever seeing a flagpole on the roof of the tower block, there might be one, but I can't recall ever seeing one or any flag on it.

I am not aware of there ever being any signage on the rear of St8 (This Morning) at any stage.

http://farm7.staticflickr.com/6171/6170488908_0b49b19b78_o.jpg

Let's be honest... it's a pretty bodge paint job

Eww...I assume its from the '4 squared' era of This Morning.

There's never been four squares in the logo, you mean this one, with three squares?
http://hub.tv-ark.org.uk/images/chatshows/chatshows_images/this_morning_281002_t1081a.jpg

Sorry, yes.. 3 squares, but squares never the less.

Well I never! Thanks for correcting me on that one. Do you know the year?

If you look, you can see the shape of the first square on the left sort of looks like 'is' (This)...

That paint job is almost as if they put the logo up without planning permission, and once they realised, it was painted out as quick as possible.

The first "square" looks like the "is" from "This" to me.

It also had Phil and Fern at one side and Lorraine Kelly, the then Friday presenter, at the other side. I guess it was actually painted out because two of the presenters are not anymore, and the logo isn't the logo...

It was there to circumvent ACTT union rules over manning levels I expect