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ITV logo discussion

all the change, and no pudding pops

MP
MatthewPrower
quick question for all of y’all: which ITV logo do you think is due for a comeback?

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(BONUS QUESTION: why doesn’t itv do any retro throwback idents?
WH
what West Country (East) Points West
I feel like the 1970-1980 logo would look quite good with a few modern tweaks.
MP
MatthewPrower
honestly i’m more of a 1998 fan myself

not sure why, but it’s probably because it introduced britain to munken
MP
MatthewPrower
honestly i’m more of a 1998 fan myself

not sure why, but it’s probably because it introduced britain to munkeh
Last edited by MatthewPrower on 3 January 2021 3:42pm
HC
Hatton Cross Central (West) Midlands Today
None need to come back. Why bring something old back for the sake of it?

I still truly hate the current ITV logo (the English and Pockett designed 1989-1998 logo is still simple, clean and elegant) however, I can see how it links the family of channels adequately.
But, do I want the current logo ditched to bring something back from the dregs of the archive? No.

And throwback idents only work when there's a historical event to hang them off - and there won't be one of those along on ITV for another 4 years.
Readers are warned that this post contains some flash photography
MP
MatthewPrower
huh, good point

honestly, i’m just surprised at the notion, considering that the bbc and channel 4 have dug out their old idents more than once for some special purpose that isn’t anniversary related
MA
Markymark Meridian (Thames Valley) South Today
what posted:
I feel like the 1970-1980 logo would look quite good with a few modern tweaks.


I don't think it was ever used on air by any ITV company, it was an IBA concoction used on their printed literature, and on air on their Tuesday morning engineering info programme ? There was also an ILR one in the same style
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Avatar credit: © BBC, ITA, BREMA 1967
BA
bilky asko Tyne Tees Look North (North East)
huh, good point

honestly, i’m just surprised at the notion, considering that the bbc and channel 4 have dug out their old idents more than once for some special purpose that isn’t anniversary related


Is there really that much nostalgia for the previous two packages? Before that, it's all the regional stuff (which was referenced during the Gameshow Marathon, for example).

Avatar Credit: © Independent Television News. Avatar Subject: Jonathan George Snow HonFRIBA
SC
Si-Co Tyne Tees Look North (North East)
To be honest, it’s only since 1989 that ITV has had a corporate logo as such. The earlier ones were used interchangeably up until 1989 on literature and the odd promo, but they tended to change the logo every season, down to the whim of the ITV company who had designed the new season promos. Even the 1989 one wasn’t universally adopted by all the ITV companies.

None of the early logos have any sort of real history attached to them, as they were so rarely seen on the channel - unlike the BBC and Channel 4 logos of yesteryear. So there’s not really any heritage in them to bring back for a special occasion. I would much rather see the regional ITV logos resurrected in the appropriate region to mark anniversaries etc.
CEEFAX SUBTITLES BEGIN SHORTLY
BH
BillyH Founding member London London
Is the 2002-04 one official? It looks like someone's just put a bevel effect over the previous one, the 'dent' in the middle is missing.
Member since 26 May 2001
MP
MatthewPrower
...probably not

here’s the actual 2002 one for comparison *
AndrewPSSP, MarkT76 and BillyH gave kudos
MA
Markymark Meridian (Thames Valley) South Today
Si-Co posted:
To be honest, it’s only since 1989 that ITV has had a corporate logo as such. The earlier ones were used interchangeably up until 1989 on literature and the odd promo, but they tended to change the logo every season, down to the whim of the ITV company who had designed the new season promos. Even the 1989 one wasn’t universally adopted by all the ITV companies.



I thought the 1980-89 one featured was a Channel 4 designed one, for their (C4's) cross promotion slides ? I don't think any ITV company used it ? It was normally 3D, and with 'oil on water' style colours ?
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Avatar credit: © BBC, ITA, BREMA 1967

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