ITV to launch two more channels?

It's the real thing. Just anounced.

Where is your proof???

Blimey. If I thought there was going to be an inquisition, I wouldn't have bothered to show you all! It's on the ITV intranet.

I can understand the reasoning for sources though as many an unfettered claim has popped through with no source to be spoken of so are swiftly ignored. It is a departure from what I was expecting and seems fairly cheap and cheerful so it's perfect!

http://itv4.itv.com/

Well, that kind of lends weight to the notion that ITV's main logo is undergoing a fairly substantial change, not just a lick of paint it seems.

Who says mocks from TV Forum never make it to real TV!

Looks like ITV is goin for a SKY ONC look with the 4 looking very deformed

Looks intresting ...not even a hint of blue ! Looks like News,Weather,Sport will all be getting a new look......

That logo makes me think the current |i|t|v| logo is fine now...

But as said about the More4 logo we have not seen it on-screen yet .. It could look quite good

But just thinking of ITV News with a green and white background....Makes me think the flying squares were quite nice ..

I think the suggestions so far are that each channel is going to get a more distinctive, individual identity, so I'd guess the green will be ITV4's colour only.

A quick edit...the new ITV logo perhaps then?

http://www.rp-networkservices.com/tvforum/uploads/itv.jpg

...and a possibiliy for ITV1?

http://www.rp-networkservices.com/tvforum/uploads/itv1jpg.jpg