CW
Indeed. It may be the only FTA commercial kids channel at present (I'm not even sure that it is, but I can't think of any), but it is by no means the first FTA kids channel, and is not even the first 'FTA digital commercial kids channel' - that was Boomerang (note to the marketing people - is it really worth trying to run with a tagline if you need to add two levels of qualification to it which even then leaves it completely inaccurate?)
They're going to 'build valuable brands around new properties'? Are ITV's press releases now nothing more than selected portions of a transcript from a boardroom meeting?
cwathen
Founding member
Quote:
Why does this thread say that this new channel is the UK's first FTA kids channel on the subtitle? That is nonsense.
Indeed. It may be the only FTA commercial kids channel at present (I'm not even sure that it is, but I can't think of any), but it is by no means the first FTA kids channel, and is not even the first 'FTA digital commercial kids channel' - that was Boomerang (note to the marketing people - is it really worth trying to run with a tagline if you need to add two levels of qualification to it which even then leaves it completely inaccurate?)
Quote:
Jonathan Lewis, ITV’s Director of Digital Channels said: “A dedicated kids channel will enable us to fully exploit our existing library of quality children’s programming and build valuable brands around new properties such as Granada’s Pocoyo. We will also reap the benefits of being the only commercial children’s channel on Freeview.
They're going to 'build valuable brands around new properties'? Are ITV's press releases now nothing more than selected portions of a transcript from a boardroom meeting?