I do find it odd that people in this forum who blast ITV for giving new shows no room to grow are now going on how it can't keep steady viewing figures after three days.
Digital Spy have cited one of the solutions to "save" the show is to make it live, citing the reason "One of the reasons the late-night shows are so popular is that they're largely broadcast live."
...they're all pre-recorded in the US, aren't they?
I do find it odd that people in this forum who blast ITV for giving new shows no room to grow are now going on how it can't keep steady viewing figures after three days.
Come next week it's back to square one. I agree we don't give itv enough chance. I like Harry hills stars in your eyes. But it's the fact itv made all this fuss moved the news, and then are not doing proper test run of content.
Itv cant have it both ways. It's claimed it was moved to get more viewers and have a better lead in.
Last edited by A former member on 2 March 2017 5:41pm
Digital Spy have cited one of the solutions to "save" the show is to make it live, citing the reason "One of the reasons the late-night shows are so popular is that they're largely broadcast live."
...they're all pre-recorded in the US, aren't they?
AFAIK they're usually recorded "as live" late afternoon around about 5pm. The only ones that I know have been broadcast completely live was when The Late Show With Stephen Colbert on CBS covered both the Republican and Democratic National Conventions last July, during the election results last November (on Showtime) and in the last week, after Trump's first address as PoTUS to Congress.
I do find it odd that people in this forum who blast ITV for giving new shows no room to grow are now going on how it can't keep steady viewing figures after three days.
In order to give a show like this room to grow, you need to schedule it in the correct slot in the first place - ie one that's not so vulnerable to criticism.
It will never exist to go out at 10:45pm. Whatever it gets now would be more than halved. It would lose any post 9pm show inheritance (which is some factor as evidenced by the figures). And they don't commission for such a commercially dead timeslot.
As a slight positive, if it stabilises at 2m it will be an improvement on the slot average at 10pm. Anything above 1m at 10:30pm is also an improvement on the slot average where the audience usually dips below 1m.
The aim though was to improve the audience for the show at 10pm & the News. Whether the modest increase on the slot average is worth the investment .... I don't know.
Obviously history plays a huge part but it does seem in the UK over the last 15 years channels have been happy to let certain slots basically die off and survive on repeats or cheap filler rather than looking at how they can actually make money out of what is arguably dead airtime.
They don't make money out of night-time airtime because of OFCOM's scheduling of advertising rules. They are allowed a maximum of 12 minutes adverts per hour, an average of 8 at peak (6pm - 11pm), but an overall average of 7 minutes per hour over a day. Thus, they move advertising minutes to daytime, and a bit to peak, and do not sell at the real off-peak, such as late night. This has meant late night programmes on terrestrial TV can not bring in revenue, and thus the airtime is filled cheaply.
I'm fully aware of that and as a result ITV airs more ads in the 11pm hour than they ever do in the 10pm hour, hence why if they think The Nightly Show is commercially more attractive than News at Ten it makes little sense to air it in a slot where other than the sponsorship stings (which surely are not fully funding the programme) no adverts air.
It will never exist to go out at 10:45pm. Whatever it gets now would be more than halved. It would lose any post 9pm show inheritance (which is some factor as evidenced by the figures). And they don't commission for such a commercially dead timeslot.
As a slight positive, if it stabilises at 2m it will be an improvement on the slot average at 10pm. Anything above 1m at 10:30pm is also an improvement on the slot average where the audience usually dips below 1m.
The aim though was to improve the audience for the show at 10pm & the News. Whether the modest increase on the slot average is worth the investment .... I don't know.
I'd say the answer is clear no - News at Ten hovers around the 2m mark itself anyway. The most popular programme after 10pm is the BBC News at Ten, so scheduling against it is limiting your audience significantly. However scheduling after it, in what is a less attractive slot on the surface, does bring that potential audience from the BBC into play too.
