The Nightly Show

The other question has to be What type of late night does ITV want? does it want highly formatted and chum bucket shows like:

Fallon? https://www.youtube.com/watch?v=zVcaMXWS4dU&ab_channel=TheTonightShowStarringJimmyFallon
Or Kimmle? https://www.youtube.com/user/JimmyKimmelLive?&ab_channel=JimmyKimmelLive
Or Corbert https://www.youtube.com/channel/UCMtFAi84ehTSYSE9XoHefig?&ab_channel=TheLateShowwithStephenColbert

ITV keeps on say look at James? james is late night but a different type? to the three above, and your spot on. ITV doesn't even know what it whats.

James: https://www.youtube.com/user/TheLateLateShow?&ab_channel=TheLateLateShowwithJamesCorden
or Craig https://www.youtube.com/channel/UCyGzp9qxI4tJqXT62h54CTg?&ab_channel=LateLateShoww%2FCraigFergusonArchive

I think ITV needs to go with Craig/ James format but it need to be left alone and finds its feet

The Alan Titchmarsh show was at 3pm. The One Show is at 7pm. The US late night shows aren't like the post watershed shows in the UK and don't seem any more upbeat than The Paul O'Grady show did.

I'm surprised all those shows in America can go head to head with each other and all be successful. Imagine if we had chat shows on different channels at the same time here, there would be one obvious winner that gets the positive press, and all the others would get negative press and be ridiculed. We can barely run two breakfast shows alongside each other here.

I can see why ITV decided to shake it up, going from major programmes that can often get 4,5,6m at 9pm to News at Ten getting less than 2m, was probably not acceptable and having changed the format to the Bradby format and still not increased the figures, trying something that wasn't news was the obvious next step.

ITV also needs to remember News at ten is not the only option to people anymore for news at 10.....

Are you really surprised? Given how different network television over there, not to mention the vast population of the country compared to our little island?

What I really don't get is even though it's America and it's the big networks how shows getting 2-3m a night over there in an 11.35pm/12.37am slot can have such a budget. OK, compared to primetime it'll be tiny, but compared to any show getting an equivalent audience here (or even 2-3 times that audience) it will be significant. Obviously history plays a huge part but it does seem in the UK over the last 15 years channels have been happy to let certain slots basically die off and survive on repeats or cheap filler rather than looking at how they can actually make money out of what is arguably dead airtime.

Don't lose sight of the fact that American networks don't have a national schedule in the same way British television does, so the late night slot instantly becomes a more integral part of each network.

As disastrous as it's become just 2 eps in I think the show can still be salvaged with some changes. It's already been written off so really they've got nothing to lose by ditching the planned guest hosts and just hedging all their bet's on one comedian for the remaining 7 weeks. it could be just about long enough for one person to tailor the show to their strengths.

It needs a unique selling point and the features need to be viral, just like how Fallon, Corden and Kimmel are.

If it was scheduled in a late night slot it would be a start.

I think the ratings will go up this evening. I think ITV will need to just sit on their back side for the next four weeks and just look at its 9pm programmes, overall. Hopeful there will also mucky around with the format, it really needs to be changing every single day, that what this was surpose to be in the first place, a test run of different format etc Its suppose to be test bed. All I have seen is different slot for people to win trips to the USA- why? Its no good having the same stuff all week, maybe ask for more feed back. I know people have worked on this programme, but to not doing what it set out to do.

They don't make money out of night-time airtime because of OFCOM's scheduling of advertising rules. They are allowed a maximum of 12 minutes adverts per hour, an average of 8 at peak (6pm - 11pm), but an overall average of 7 minutes per hour over a day. Thus, they move advertising minutes to daytime, and a bit to peak, and do not sell at the real off-peak, such as late night. This has meant late night programmes on terrestrial TV can not bring in revenue, and thus the airtime is filled cheaply.