I've said it before, and I'll say it again, replace both the Evening News and NaT with shorter bulletins and introduce a new "ITV News Tonight" at 8pm.
It's ridiculous that - given ITV News will always play second fiddle to BBC News - it has two flagship news programmes clogging up the schedule, whereas 20 years ago it only had one. Not only that, but they go directly head to head with BBC News programming.
They're hardly clogging up the schedule when we've seen that they don't know what to air without News at Ten in the schedules. The Evening News gets 4m viewers a night, tucked out of the way at 6.30pm, and is often the most watched non-soap programming in the evenings schedule now.
Last time they moved News at Ten to 10.30pm it was the right move as the programme was in a pretty poor state, it was off the back of the News at When era and it seemed the fair compromise. This time not only have we the history of that happening but it's off the back of 15-months of really putting effort into News at Ten, and ITV News in general, and it being in a much better state editorially than it had been since the 90s. Yes, it's not winning the ratings war but the gap has been closing and it just seems very short sighted to risk the small but significant gains it has made over the last year for something which is completely untested. ITV have to live with being second best to BBC1 in the ratings for much of the day, so why not at 10pm too?
It's also not just about the news - I genuinely do think by putting the chat show against the highest rating post-10pm programming they are dooming it to failure and that by positioning it at 10.30/10.40 it would have a much better chance of establishing itself, would capture viewers channel hopping after the BBC News and also could strengthen News at Ten itself if it becomes parts of peoples routine.
If then after a trial period in a post-news slot it's been successful enough to consider moving to 10pm then it might be worth moving it there - but out of the blocks it is such a stupid move and frankly I'd be surprised if it managed more than 2m viewers in the slot.
Last edited by Brekkie on 7 January 2017 9:36pm - 5 times in total
Shouldn't that have been posted in the "John Logie Baird has Invented Television"