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The Nightly Show

8 weeks trail with ITV temporarily moving the NAT (September 2016)

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BR
Brekkie
I think weekly hosts is fine for a first run but agre Mon-Thu after News at Ten would be a far better slot.

From the info released so far I can't really work out who this is aimed at, David Walliams is arguably quite mainstream nowadays, and I don't see this working aimed at a mainstream ITV audience, especially against the BBC News.

For the Nightly Show to work it has to pull viewers from BBC News, and IMO it's more likely to do that airing after the bulletin has aired rather than airing head to head with it. Then if they did manage to get viewers switching over at 10.40pm then down the line there is a good chance some of them would start watching the News at Ten leading into it rather than BBC News as the show established itself.
PC
p_c_u_k
I love the fact people are saying "Just when the News At Ten had re-established its credibility". Normally this forum's full of people slating it. Smile

I don't see this working, but what the hell, it's probably worth a shot. News At Ten will always be outrated by the BBC now, it surrendered that slot when it moved and the BBC ingenuously moved to fill the gap.

Would it work better at 10.40m? I suppose the answer to that is whether people still take the News At Ten as a cue to go to bed. The BBC certainly doesn't try after the news. Bear in mind it wouldn't be on straight after the News At Ten, it would be on after the News At Ten, then a sponsor junction, then the weather, then adverts, then the local news, then adverts, then finally appear on screen. When you're already considering whether you should go to bed to get up early the next day, that can sway your decision.

I do fear ITV looks at US television and constantly wonders how to make that work in the UK - hence the original version of Good Morning Britain feeling like a breakfast show in the US, Loose Woman being The View, This Morning feeling more like Regis and whatsherface, Judge Rinder/Judge Judy - I suspect this will be a hurdle too far. Late night daily chat shows have been tried numerous times in this country and it normally fails as they're not agenda-setting and we don't have a ridiculously high population which can support getting huge guests on to even The Late Late Show.

On a slightly parochial matter, it makes the situation a bit easier for STV. All they need to do is shunt Scotland Tonight back to half an hour, crashing straight in after the News At Ten without adverts. Another option if they fancied it would be to put Scotland Tonight on at 10 and shunt the chat show back beyond the news. They wouldn't though, would they?
:-(
A former member
What good for them isn't for us. Strangely UK very good at having that type of show at 5pm or 7pm, just look at Paul or the one show.

Maybe ITV could solve the problem of just ramming it straight on into the chat show after the weather and moving the local news to after the chat show? STV does this for Scotland tonight, local weather straight into the show. Then at the end national weather and adverts.

What happens after the 8 weeks at the end February? will it just be guest host or will there find a decent person to fill it?
NE
newsman1
http://www.bbc.com/news/entertainment-arts-38103239

Quote:
The Nightly Show will be launched next year and will be fronted by a different guest presenter every week.

Author and comedian David Walliams will host the first week, with more presenters due to be announced soon.

The show will go out at 22:00 five nights a week, with the News at Ten pushed back to 22:30 during The Nightly Show's initial eight-week run.

The news will move back to its regular slot when The Nightly Show finishes its run.
JC
JCB
Quote:
The BBC certainly doesn't try after the news


Um, they do though. They use the slot to soft launch shows before shipping them off to primetime if they prove worthy enough. Mrs Brown's Boys and Would I Lie to You for example. Plus ,of course, there's Graham Norton.
:-(
A former member
JCB posted:
Quote:
The BBC certainly doesn't try after the news


Um, they do though. They use the slot to soft launch shows before shipping them off to primetime if they prove worthy enough. Mrs Brown's Boys and Would I Lie to You for example. Plus ,of course, there's Graham Norton.


Plus QT and this week on a Thursday, plus imagine, Film 2016..., plenty of BBC 3 stuff gets its first on screen TV broadcast etc, and many many other new stuff.
AN
Andrew Founding member
JCB posted:
Quote:
The BBC certainly doesn't try after the news


Um, they do though. They use the slot to soft launch shows before shipping them off to primetime if they prove worthy enough. Mrs Brown's Boys and Would I Lie to You for example. Plus ,of course, there's Graham Norton.


Not any more they don't, Monday to Wednesday and on Fridays when GN isn't on there is very little new content,this was the time slot that was facing the most budget cuts on BBC One.
PC
p_c_u_k
It's certainly accurate that this slot was used for soft launches in the past, but it increasingly seems to me that BBC One mostly stumbles towards the BBC News Channel after 10pm now. Any high-profile shows that are there have either been there for some time, or have already been produced for the likes of BBC Three so the money's been spent anyway.
BR
Brekkie
And some shows like Question Time and a few years back when Jonathan Ross was in the slot just don't benefit when they have been tried in an earlier 9pm slot.

ITV just don't get a late night talk show works best late night for a reason. They keep quoting James Corden but that goes out at 12.37am. They clearly wouldn't go that late here but so many more opportunities for the show to grow and develop in a post-news slot than in a restrictive half hour slot at 10pm.
Night Thoughts and UBox gave kudos
TR
TROGGLES
is it easier to sell advertising on a chat show at ten than news. At ITV its all about the money?
BR
Brekkie
ITV have generally used up their primetime quota by 10pm most nights - actually holding it back to 10.40pm and letting it run into the 11pm hour gives them the opportunity to insert some of their overnight ad quota into the show.

8 days later

BR
Brekkie
Think this quote from Josh Widdecombe regarding The Last Leg sums up exactly where ITV is going wrong.

Quote:
"It has slowly morphed into what it is now," he recalled. "If we had a big hard launch on Channel 4, people might not have been into it, but slowly we've worked out what works on the show and that's how people have found us, and it's worked out perfectly."

http://www.digitalspy.com/tv/news/a815891/last-leg-ending-josh-widdicombe-reveals-all/

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