BR
I think weekly hosts is fine for a first run but agre Mon-Thu after News at Ten would be a far better slot.
From the info released so far I can't really work out who this is aimed at, David Walliams is arguably quite mainstream nowadays, and I don't see this working aimed at a mainstream ITV audience, especially against the BBC News.
For the Nightly Show to work it has to pull viewers from BBC News, and IMO it's more likely to do that airing after the bulletin has aired rather than airing head to head with it. Then if they did manage to get viewers switching over at 10.40pm then down the line there is a good chance some of them would start watching the News at Ten leading into it rather than BBC News as the show established itself.
From the info released so far I can't really work out who this is aimed at, David Walliams is arguably quite mainstream nowadays, and I don't see this working aimed at a mainstream ITV audience, especially against the BBC News.
For the Nightly Show to work it has to pull viewers from BBC News, and IMO it's more likely to do that airing after the bulletin has aired rather than airing head to head with it. Then if they did manage to get viewers switching over at 10.40pm then down the line there is a good chance some of them would start watching the News at Ten leading into it rather than BBC News as the show established itself.