LO
The only relevant infrastructure that has gone is a continuity suite and playout area in each region. There is no reason why each region couldn't get a locally branded ident with each junction.
I wasn't just thinking of presentation infrastructure - I was talking about programme-making infrastructure too.
What I was saying in a roundabout sort of way is that people shouldn't conflate a greater emphasis on ITV's regional capability - however welcome that is - with a return to the old ways of doing things.
Steve in Pudsey posted:
Londoner posted:
Yes, the old infrastructure has gone, but that was probably inevitable. There's no point banging on about regional idents. brands and the like.
The only relevant infrastructure that has gone is a continuity suite and playout area in each region. There is no reason why each region couldn't get a locally branded ident with each junction.
I wasn't just thinking of presentation infrastructure - I was talking about programme-making infrastructure too.
What I was saying in a roundabout sort of way is that people shouldn't conflate a greater emphasis on ITV's regional capability - however welcome that is - with a return to the old ways of doing things.
Of course saying the above is a step in the right direction, but