ITV are now eyeing up STV

"ITV to be RENAMED as new owners call for fresh approach"
"Viewers DEVASTATED as ITV name set to DISAPPEAR after over 60 years"
"Liberty Global reassures bewildered viewers: Coronation Street and Emmerdale will NOT be ending"

Ireland and the UK are two very different markets. Liberty Global treat Ireland as their little children, pat on the head but otherwise do as daddy says.

ITV in the UK is here to stay, no matter who buys it. Look at the botched Channel 3 attempts in Yorkshire and Tyne Tees in the mid 1990s, did not last long.

This thread has gone so far down the road of fantasy, I think you’d need to catch a bus back.

STV is going to be sold, it is sold, it’s sold to ITV, they rebrand it, axe half the news, change Border, and then ITV get’s sold themselves, who then rebrand the whole of ITV to be called something else

https://media.giphy.com/media/PRH7kZqQsHTSE/giphy.gif

You mist out the fact the new owner will have split the company up into two parts to make even more money, broadcasting side and the production side..

More likely in the event of a Liberty Global takeover (which I would not write off completely in the longer term) that VMTV would become part of ITV - they are living off ITV’s programmes anyway - though that might not necessarily mean them changing branding.

It *is* fun to fantasise sometimes...

OK fair enough but there is only one likely buyer for STV, and that's ITV. That's not really in dispute.

Now are you really ruling out That's TV?

Murdoch will buy ITV. Cash rich now.

If STV gets bought by ITV I will move to Norway

Bye