My suspicion is that an STV takeover by ITV paves the way for ITV to be put up for sale. ITV will be a far more attractive company to a buyer with Scotland than without.
My suspicion is Liberty Global will be looking at them closer than ever.
Although, I do wonder if ITV would prefer a bidding war over itself, rather than just the one vulture circling.
If STV is sold to ITV, and if Liberty Global does launch a bid and win - given what we've seen over the other side of the Irish Sea - does any Ofcom rules on channel names rule out ITV becoming VM3 over here?
My user name might look like Hatton Cross, but it's pronounced Throatwobbler Mangrove.