ITV Encore box sets on demand

When ITV announced the closure of the ITV Encore linear TV channel they said that the brand would carry on as the name of their on demand service for box sets on subscription platforms such as Sky etc.

This service already exists on Virgin Media under the name ITV Collections.

ITV Encore is still included in the footer on every page of the ITV website but currently links to a page that says 'Sorry, the page you are looking for does not exist.' so does anyone know any more on ITV's plans for re-using the brand?

http://www.itv.com/encore

It seems to be mostly being absorbed in to the ITV brand.

On NOW TV it's changed from ITV Encore to just ITV. On Sky it's been bundled in to the ITV Hub area.

I notice the itv encore link on itv's homepage is still broken and has been for weeks.

It bothers me muchly.

I think we can safely assume that they've changed their minds about retaining the "ITV Encore" brand in any form, then.

The ITV Encore twitter account has also been suspended, and the Facebook page no longer exists.

Maybe they'll bring the brand back due to public demand... like when a stage performer is encouraged to come back on by the audience. What's the word for that again?

Contrived.

I've had worse said about my attempts at humour, to be fair.

If it's public demand alone that makes them bring back ITV Encore, I reckon the chances of it happening are around the same as them bringing back the likes of LWT, HTV, etc., i.e. it's never going to happen.

Don’t worry, I wasn’t commenting on your humour. 😉