ITV to ditch yellow and blue identity

I LOVE it when you lot haven't a clue who you're talking to.

I think HE'S got another news bulletin to read before bed time!

Is he the one from ITV West Poos?

Technically it is a *real* news bulletin, but from reading around this place it's something else altogether.

Glad to see ITV has SOME sense!

I wish people would stop **** arguing and please stop slagging off itv!!!

¿Que?

Cest un petite merd....

Its not that were arguing its called "discussing".... And like and on TVF would slag off ITV...What is the world coming to?

Yes, please stop. The national press do a very good job at slagging it off, so save yourself some time and do some gardening instead.
Mr Charles Allen doesn't give a monkey about what you think, it'll all be sold off in a few years anyway!!

How can we not slag them off when their incompetence screwed up the last three laps of today's Grand Prix? See the "Interactive F1" thread on digitalspy for all the complaints!

Given their actions today during the Formula One, we have every reason to.

Well you've said it for me really! This just confirms ITV is in the grip of an identity crisis; they seem to have spend more on their brand in the last 2 1/2 years than anything worth watching. To prove a point, ITV still had local continuity when the current BBC1 idents launched; they are still on air while since October 2002 ITV have gone through THREE image changes.

Whatever you think about the BBC1 idents, at least they're in it for the long term and this is what's needed to establish your identity.

what would you say most people call ITV now? I know a lot of people call it channel 3 here. Do people in the north east still call it tyne?

well everyone i know just calls it ITV