I hope that ITV realise how beneficial it can be to go straight into ident into programme.
Is there any ofcom rule that says that they have to go to adverts at the end of so many programmes, or can they just air a couple more adverts within every break during the programmes?
Remember on Sundays ITV1 always filled Emmerdale's break with trailers rather than ads, so they've probably got time to play with.
TV channels can if they wish go from one programme to the next without an ad break, and are increasingly doing so.
They can't make the breaks in programmes any longer than the standard 3.5min, but as during primetime the average advertising per hour permitted is 8min, there is always at least one or two junctions where they could flow from one programme to the next.
I assume Dancing on Ice still had the standard credits, rather than adopting the new style.
fanoftv posted:
This is why I don't understand ITV2, I'd have expected them to have a Dancing On Ice : Defrosted just to try and hang onto the viewers that they will lose through heartbeat. Either that or something entertaining to fill an hour before sending viewers back to ITV1 and airing a film.
Doesn't make sense at all axing the ITV2 spin-offs (the weekday ones are rather pointless). Also the move to Sunday means no handy next day catch-up repeats either.
They did the same with Xtra Factor though - they did keep the Saturday show, but axed the excellent Friday preview show in favour of bloody Katie & Jordan.
Emmerdale should at least title all the episodes, not just Tuesday's. That encourages viewers to watch only Tuesday's episodes, because the other 4 are filler!
Meanwhile, News at Ten launches tonight, should be good for the channel and put more emphasis on 9pm.
Moving Wallpaper/Echo Beach suffered the crazy move to put it on again on Friday, dropping around 1.5m. I hope it picks up as it's very promising stuff.
Did I hear Martyn Davies advertising Dancing on Ice at the end of the weather forecast just now..?
And yet I noticed yesterday he told viewers to do a google search for flood warnings rather than give a link to the environment agency. How very helpful.
More helpful than expecting viewers to remember
www.environment-agency.gov.uk/subjects/flood/floodwarning
.
