North West Today
I figured this wasn't rebrand-related, but can somebody tell me why ITV never manage a smooth cut on HD? Every time they switch to Granada, it seems to jump back a second or two, and then whatever trailer is on for Granada Reports, Tony Morris is often cut off mid sentence. Surely, if this is an HD feed switching to an SD feed, the SD feed would be ahead of the HD feed? Why would it jump back? In fact, why does it jump at all? It makes what is a pleasent, fresh rebrand just that little bit amateurish.