CH
It very definitely is, under what bizarre logic do you think it's not?
No idea. I think people need to get over the fact that the regions have gone and there are now thousands of young people who barely remember them, so to them at least, ITV is very much the third channel and a brand. We've had the conversation about "who still calls it Granada?", and the elderly people in my family call it ITV. Across generations, ITV is very much a brand and the name of the third channel in this country.
ITV is not a brand.
It very definitely is, under what bizarre logic do you think it's not?
No idea. I think people need to get over the fact that the regions have gone and there are now thousands of young people who barely remember them, so to them at least, ITV is very much the third channel and a brand. We've had the conversation about "who still calls it Granada?", and the elderly people in my family call it ITV. Across generations, ITV is very much a brand and the name of the third channel in this country.