BR
Arguably though C4's channel branding only works because it's unique in having different logos rather than a generic logo. It probably also deviates from the problems they'd have in incorporating the original logo into other stations idents - but thankfully they found another solution rather than scrapping it for a new corporate, more flexible, logo.
pad posted:
Again though, why can't they be more original? Channel 4 have this down to a tee with their channels all having extremely distinct identities. The BBC have gone for a mish mash of uniformity and uniqueness, and so have ITV (but ITV haven't pulled it off as well.)
Arguably though C4's channel branding only works because it's unique in having different logos rather than a generic logo. It probably also deviates from the problems they'd have in incorporating the original logo into other stations idents - but thankfully they found another solution rather than scrapping it for a new corporate, more flexible, logo.
JO
I agree with this. The new additions are very much 'we'll just fade the logo on top of the picture' rather than thinking of suitable ways for the logo to appear.
The original November 2006 idents did this so well, why has it been forgotten? Could it be due to the larger logo size or just laziness?
Brekkie Boy posted:
...while the second set of ITV1 idents used the logo better than the first, though the latter additions integrate the logo badly.
I agree with this. The new additions are very much 'we'll just fade the logo on top of the picture' rather than thinking of suitable ways for the logo to appear.
The original November 2006 idents did this so well, why has it been forgotten? Could it be due to the larger logo size or just laziness?
DA
More on this 'relaunch' today. Simon Shaps has said the current branding will remain, but it will be the schedule itself that changes with new programming a and more focus on 60 minute dramas, with of course the return of News at Ten leading the way.
More here: http://www.guardian.co.uk/media/2007/oct/31/itv.medan
Quote:
The ITV executive chairman, Michael Grade, has said the broadcaster will relaunch its main ITV1 channel on the back of the return of News at Ten next year.
Mr Grade, speaking at the MediaGuardian Changing Broadcast summit in London today, added that the broadcaster had been planning the move for a year.
"We have been planning for a year to relaunch ITV1's schedule next year," he said.
"We have been desperately trying to keep this a secret, but hopelessly. This is a very sensitive commercial secret for us."
Mr Grade, speaking at the MediaGuardian Changing Broadcast summit in London today, added that the broadcaster had been planning the move for a year.
"We have been planning for a year to relaunch ITV1's schedule next year," he said.
"We have been desperately trying to keep this a secret, but hopelessly. This is a very sensitive commercial secret for us."
More here: http://www.guardian.co.uk/media/2007/oct/31/itv.medan
PA
I'm sorry but I still don't see what this can mean. Okay, more one hour dramas and News at Ten, but that's hardly a relaunch.
This almost suggests something more - like long-running key shows (Tonight, The Bill, Emmerdale, Coronation Street etc) moving.
Grade says: "It makes every kind of sense for us when you see the 2008 schedule and how it fits in. You don't move one piece without everything falling apart. This is part of a huge strategic rethink to streamline the ITV schedule."
It's all so cryptic, I want to know what it means!
This almost suggests something more - like long-running key shows (Tonight, The Bill, Emmerdale, Coronation Street etc) moving.
Grade says: "It makes every kind of sense for us when you see the 2008 schedule and how it fits in. You don't move one piece without everything falling apart. This is part of a huge strategic rethink to streamline the ITV schedule."
It's all so cryptic, I want to know what it means!
ST
I concur pad, I don't see what Grade is getting at here. I suspect the hype will prove greater than the result.
ITV1 has too fixed a schedule most evenings, and throwing a few hour-long dramas at it won't fix what's already broken. As much as I like my soaps (they are simple brain fodder for early evening) they have to go if ITV1 wants to change.
I don't know what the answer is, but Grade should stop wandering around in the graveyard asking Uncle Lew what he would do. Think of something new, or come DSO ITV1 will be a minor player even within their own family of channels.
pad posted:
I'm sorry but I still don't see what this can mean. Okay, more one hour dramas and News at Ten, but that's hardly a relaunch.
This almost suggests something more - like long-running key shows (Tonight, The Bill, Emmerdale, Coronation Street etc) moving.
Grade says: "It makes every kind of sense for us when you see the 2008 schedule and how it fits in. You don't move one piece without everything falling apart. This is part of a huge strategic rethink to streamline the ITV schedule."
It's all so cryptic, I want to know what it means!
This almost suggests something more - like long-running key shows (Tonight, The Bill, Emmerdale, Coronation Street etc) moving.
Grade says: "It makes every kind of sense for us when you see the 2008 schedule and how it fits in. You don't move one piece without everything falling apart. This is part of a huge strategic rethink to streamline the ITV schedule."
It's all so cryptic, I want to know what it means!
I concur pad, I don't see what Grade is getting at here. I suspect the hype will prove greater than the result.
ITV1 has too fixed a schedule most evenings, and throwing a few hour-long dramas at it won't fix what's already broken. As much as I like my soaps (they are simple brain fodder for early evening) they have to go if ITV1 wants to change.
I don't know what the answer is, but Grade should stop wandering around in the graveyard asking Uncle Lew what he would do. Think of something new, or come DSO ITV1 will be a minor player even within their own family of channels.
FN
[quote="StuartPlymouth"][quote="pad"]
I don't know what the answer is, but Grade should stop wandering around in the graveyard asking Uncle Lew what he would do.
Uncle Lew would have commisioned something with Roger Moore (set in Monaco, filmed in Hertfordshire), sold it to the Americans, Had a bloody good row with the IBA, and then pointed his Silver Cloud off down Broad Street (Birmingham) for lunch somewhere smokey.
I don't know what the answer is, but Grade should stop wandering around in the graveyard asking Uncle Lew what he would do.
Uncle Lew would have commisioned something with Roger Moore (set in Monaco, filmed in Hertfordshire), sold it to the Americans, Had a bloody good row with the IBA, and then pointed his Silver Cloud off down Broad Street (Birmingham) for lunch somewhere smokey.
BU
I agree with this. The new additions are very much 'we'll just fade the logo on top of the picture' rather than thinking of suitable ways for the logo to appear.
The original November 2006 idents did this so well, why has it been forgotten? Could it be due to the larger logo size or just laziness?
Don't forget that any "interaction" the logo has with the scenery draws attention to the "Wales" text which is simply slapped on top, so it's not such a bad thing for some viewers!
Jonny posted:
Brekkie Boy posted:
...while the second set of ITV1 idents used the logo better than the first, though the latter additions integrate the logo badly.
I agree with this. The new additions are very much 'we'll just fade the logo on top of the picture' rather than thinking of suitable ways for the logo to appear.
The original November 2006 idents did this so well, why has it been forgotten? Could it be due to the larger logo size or just laziness?
Don't forget that any "interaction" the logo has with the scenery draws attention to the "Wales" text which is simply slapped on top, so it's not such a bad thing for some viewers!
LW
Uncle Lew would have commisioned something with Roger Moore (set in Monaco, filmed in Hertfordshire), sold it to the Americans, Had a bloody good row with the IBA, and then pointed his Silver Cloud off down Broad Street (Birmingham) for lunch somewhere smokey.
Fair point.
Perhaps rather than the logo "interacting" with the scene in too literal a sense, it could at least form-up in an interesting way, like the current BBC One idents.
This would also allow for Wales' version to not have the suffix seem thoughtlessly tacked-on. (After all, the nations/regions versions of BBC One idents integrate the suffix perfectly with the rest of the usual form-up).
From Norwich posted:
StuartPlymouth posted:
I don't know what the answer is, but Grade should stop wandering around in the graveyard asking Uncle Lew what he would do.
Uncle Lew would have commisioned something with Roger Moore (set in Monaco, filmed in Hertfordshire), sold it to the Americans, Had a bloody good row with the IBA, and then pointed his Silver Cloud off down Broad Street (Birmingham) for lunch somewhere smokey.
buster posted:
Don't forget that any "interaction" the logo has with the scenery draws attention to the "Wales" text which is simply slapped on top, so it's not such a bad thing for some viewers!
Fair point.
Perhaps rather than the logo "interacting" with the scene in too literal a sense, it could at least form-up in an interesting way, like the current BBC One idents.
This would also allow for Wales' version to not have the suffix seem thoughtlessly tacked-on. (After all, the nations/regions versions of BBC One idents integrate the suffix perfectly with the rest of the usual form-up).
BR
Well surely it's a bit more of a relaunch changing the bits between the idents rather than the bits between the programmes.
I'm sure they'll be alot of misses, but it'll be refreshing to see alot of new programming on ITV and also C4, who had already announced their plans for "creative renewal" of the schedule.
I'm sure they'll be alot of misses, but it'll be refreshing to see alot of new programming on ITV and also C4, who had already announced their plans for "creative renewal" of the schedule.