ITV Discussion Thread

I've every confidence ITN’s graphics department will do everything it can to incorporate the new logo into new opening titles, but I think you’re wrong about the logo being just a small element within the overall package. Yes, it’s just one part of the branding, but it is an important one which can help shape perception of a programme. Take the new opening titles for Newsnight as an example – great graphics and music but you can’t seriously be suggesting they’d still work as well if the programme title had been rendered in the Cbeebies font? The typography used in branding needs to reflect the programme genre and content, and while the new logo isn’t anything like Cbeebies (I need to stop saying that), I still don’t think it works well for news or current affairs. But you’re right – the proof will be in the pudding I guess …

I wonder if only the logos were shown.

To be fair, the current logos didn't really take on much of a significance until they were used ...

It's so annoying this has managed to stay so secret!

Could be weeks before we hear more. Hoping for some insider to sign up anonymously and post some gossip!

For all we know some minor changes could be made etc this ITV want to make sure everything is prefect before going live.

Has there been any mention of the international ITV Granada channel that currently uses the ITV logo. Will that reflect the new look also?

Here's the current ident (albeit without the dragon at the end!)



http://www.youtube.com/user/itvgranadatv

I think ITV will be updating everything, though since that appears to be out of house it may be a bit delayed?

Will be interesting to see how they deal with the website, and if the corporate font changes, end credits.

10 years ago today...

Such a cringeworthy set of idents.

Indeed, if they had launched with a 2005-esque package I wouldn't have minded. 10 years though, time has flown....

Strange thing about that package was it lasted 4 years on STV/GTV.

On 6 January 2003 SMG took the package and did something with it, http://tv-live.org.uk/wp/index.php/itv/stv/2003-2006/celebrity-idents/

STV added in a lot more of their presenters and mixed the whole lot in. 8 months later ITV change the package again, STV stuck with the original one, again 2004 ITV changed again STV stuck to the package.

I dont think it was a bad package its just ITV treated like crap.

Hmm, time really has flown since the blue and yellow theme and the celebrity idents.

In a way, I almost prefer the on-screen graphics (not the idents) to now, where they're a little lifeless.

I was thinking about the network rebrand today and one thing I really hope is that the roll-out is comprehensive and confident.

The branding team need to work with other teams to ensure not only that the main channel, digital channels and News pres are updated simultaneously, but also ITV.com. I'd like to hope even smaller things like the Weather graphics will be substantially updated to match from Day 1. Perhaps the launch will coincide with the new pay-mechanism for content on ITV.com.

Moreover, ITV Player, both online and on things like Sky+ and apps for smartphones and tablets, will need rebranding to match, at the very least updating the stings before shows and the logos on the site. They'll need to provide partners like the TV guides, websites and such with the new logos in advance to ensure it's a complete exercise. If the corporate font changes, an effort to update the closing credits of shows to match should be made. Viewers will appreciate this if its as cohesive as possible and not a half-arsed job or "phased roll-out".

I do hope this attention to detail is seen and we're not left with dregs of the old look come January. This rebrand has been so long in the works, and they have so much experience of rebranding exercises now that anything less will be a failure.

ITV should be looking for a unified, consistent and cohesive brand now across all platforms, on screen, online and in print. The brand itself is clearly nailed down now so we must have faith there is real creativity and thought behind it, even if it may take some getting used to.

The celebrity idents were dreadful, and they were inflicted on ITV's audience for far longer than necessary. The logo wasn't bad, but alone wasn't sufficient to redeem the set from unbearable cheesiness.

I hope the latest re-vamp doesn't Involve something similar, or indeed any more 'emotion-based' idents.