ITV Discussion Thread

I'll reserve full judgement until I see it in action, but first impression is ugh - too fussy.

Really liked the 'Drama Lives On ITV' promo shown before 13 Steps Down. Another really well produced promo from ITV.

Also have to say I am looking forward to a lot of the dramas seen in the promo as well.

Promo:
http://www.itv.com/drama/

Okay, now I've seen it - that logo is fussy and the style of animation is so very dated (cf. BBC Once o'Clock News 1987)

Is there an STV / UTV equivalent of this ?

Doubt it. The ITV logo locks in too neatly (which as good as confirms that any rebrand won't involve a corporate logo change)

It is a little, isn't it? Maybe the animation is the lesser of the two evils - not busy - but the cluttered, crammed layout is a bit much on the eye.

Noticed that ITV are promoting this Saturdays line-up on radio, both Capital FM and Heart FM have given the ad a lot of airtime. The first promo like this that I have ever heard.

I think it suits the promo perfectly. Several of the dramas being promoted are period pieces suiting that style of font/animation.
I also don't think its too fussy, there are only four words (including the itv logo as one word) and each word is clear and legible.

If this promo is a sign of things to come, could any rebrand involve the itv lettering only, and remove the shapes, I suppose it could work similar to Sweden's svt, having the numeral of the channel retaining the colour.

Looks as though it should be using the 1989 logo, to be honest.

Considering that it's not some sort of carving ITV has commissioned, I think it wouldn't be impossible to alter the logo, or even produce a promo with both logos.