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ITV Discussion Thread

Christmas Pres launched (Page 411) (October 2007)

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JO
Jonny
Anyway, any chance you could link to your mention of it in that thread please? Is there any video footage of these promos?

Two videos on itv.com/dreams.
IT
itsrobert Founding member
Thanks Johnnie and Jonny... or should that be Jonnies?

Interesting to see the old logo. Can't say I think it looks that fresh anymore. In fact, it looks rather over-fussy and dated now. It's also interesting that, imo, the ITN logo from the same period (the blue and gold one) also looks rather dated. I don't think ITN could get away with using it now either.
CH
chris
Thanks Johnnie and Jonny... or should that be Jonnies?

Interesting to see the old logo. Can't say I think it looks that fresh anymore. In fact, it looks rather over-fussy and dated now. It's also interesting that, imo, the ITN logo from the same period (the blue and gold one) also looks rather dated. I don't think ITN could get away with using it now either.


Indeed, I think all of ITV's logos haven't aged well. Here's hoping that such a refresh comes up with a timeless logo like Lambie-Nairn did for the BBC back in 1997.
PA
pad
Has anyone heard more about the ITV rebrand?

I'm dreaming of a full-blown revamp of everything from the ground up here, I need a MediaGuardian article revealing modest tweaks to logos to be published so I stop!
JA
JAS84
Could be a couple of months before we find out anything, it's not due to launch until Autumn.
FA
fanoftv
Royal Season coming soon for the Jubilee Celebrations, using a hand drawn style of presentation with a Union Jack coloured hand drawn ITV1 logo. Looks very nice & different.
AG
AxG
Royal Season coming soon for the Jubilee Celebrations, using a hand drawn style of presentation with a Union Jack coloured hand drawn ITV1 logo. Looks very nice & different.


Did Blue Peter have a competition to draw that aswell? Smile Matches the official logo.
Last edited by AxG on 12 May 2012 9:29pm
MI
philMID
Automation going a bit haywire on ITV1 tonight due to the cancellation of Vera tonight. Title boards over Emmerdale and then Vera break bumpers where they shouldn't be
JO
Jonny
More creative use of the logo - engraved on a clay court for the French Open trail.

Bodes well for the rebrand, methinks. Oh, and a Summer of Sport promo with live continuity announcer prior to the second half - liked that a lot.
Last edited by Jonny on 19 May 2012 8:46pm
PA
pad
Jonny posted:
More creative use of the logo - engraved on a clay court for the French Open trail.

Bodes well for the rebrand, methinks.


It's possible they'll keep the logo and just overhaul the idents and other pres to be better. The varied use of the logo without yellow is surely foreshadowing a reduction/abandonment of the yellow.

Titanic promos, Documentary season promo, Jubilee promo and now the French Open trail.

Courtsey of Andrew Wood:

http://www.theidentgallery.com/misc/misc/ITV1-2012-SUMMERCELEB-1.jpg

http://www.theidentgallery.com/misc/misc/ITV1-2012-SUMMERCELEB-2.jpg

http://www.theidentgallery.com/misc/misc/ITV1-2012-SUMMERCELEB-3.jpg

http://www.theidentgallery.com/misc/misc/ITV1-2012-SUMMERCELEB-4.jpg

Other picture examples of creativity with the logo:

http://www.theidentgallery.com/itv1/2010/ITV1-2010-TRAILER-IACGMOH-3-1.jpg

http://www.theidentgallery.com/itv1/2010/ITV1-2011-TRAILER-ROB-1-8.jpg

http://www.theidentgallery.com/itv1/2010/ITV1-2012-BB-TITANIC-1-4.jpg
FA
fanoftv
[quote="pad" pid="754971"]

http://www.theidentgallery.com/itv1/2010/ITV1-2010-TRAILER-IACGMOH-3-1.jpg

This is one of my favourite examples of how they utilised the logo very well.
The logo is not the problem for me, it's the music & the way in which it's been used that's the problem.
BR
Brekkie
I've no problem with the music and think it does the job very well - it's an instantly recogniseable hook which brings you back to the TV for the show if you're out of the room. The re-edited BBC1 idents don't do that very well at all now.

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