BR
Unfortunately it comes down to costs - due to a quirk of TV it costs them much more to screen the Corrie omnibus on ITV1 than it does on ITV2 with relatively few extra viewers.
ITV's morning schedule though at weekends is pretty awful now - removing long term staples such as kids shows and even the religious and political stuff just means the schedule has no structure now and it's pretty much filler all day now on ITV1 through to late afternoon. And don't even get me started on them commissioning yet another weekend cookery show - just what TV needs hey, and it's ousting a half decent kids show in Fort Boyard out of the 9am slot on Saturday, the best slot ITV1 (well, ITV Breakfast) currently has to showcase original kids shows.
I really don't see how Jeremy Kyle and Murder She Wrote could be bringing in more in ad revenue than kids shows (even a simulcast of CITV) would through to noon on a Saturday as surely advertisers targeting children would still pay a premium for an outing on ITV1 in comparison to being on CITV or the kids shows - even more so now kids shows on ITV1 itself are none existent.
ITV's morning schedule though at weekends is pretty awful now - removing long term staples such as kids shows and even the religious and political stuff just means the schedule has no structure now and it's pretty much filler all day now on ITV1 through to late afternoon. And don't even get me started on them commissioning yet another weekend cookery show - just what TV needs hey, and it's ousting a half decent kids show in Fort Boyard out of the 9am slot on Saturday, the best slot ITV1 (well, ITV Breakfast) currently has to showcase original kids shows.
I really don't see how Jeremy Kyle and Murder She Wrote could be bringing in more in ad revenue than kids shows (even a simulcast of CITV) would through to noon on a Saturday as surely advertisers targeting children would still pay a premium for an outing on ITV1 in comparison to being on CITV or the kids shows - even more so now kids shows on ITV1 itself are none existent.