it truly was a disgrace, a joke and poorly thought out for the viewers in TT.
This on the other hands was alot better.
As good as that ident was, the presentation YTV was using before that was a lot better IMO (as in, it looked as if a lot more effort had gone into it, managed to describe our region in a very positive note, and had a decent amount of variations)
http://i886.photobucket.com/albums/ac67/xwing123456/main-000-478.jpg Certainly my favourite ITV branding of the 90's.
Plus over the corrie credits, which meant two voiceovers, to fit around what would have been a clip of whitechapel on standard ITV1. After the weather & before the regional news tonight, they did a rare thing for ITV1 of using a slide to promote The Agenda at 10:35, but for some reason, it was a smaller logo, that along with the text looked higher than centre, nice to see them use it though.
The Sunday Mirror was cut from £1 to 50p in the Carlton (London), Meridian (south coast) and Central (Midlands) regions. Stablemate the People was cut from £1 to 50p in the same regions.
It's still quite usual for advertisers to refer to promotions as "excluding Tyne Tees, etc." Very effective way of dividing the country but it's surprising to see Carlton getting a mention there.
IIRC it almost always wowed. I certainly remember when STV took FARMING OUTLOOK every Sunday that there was a terrible wow on the music. But eventually you got so used to it that it would have sounded odd without. Incidentally, one of my most reasured sweatshirts is a Tyne-Tees Farming Outlook one. I was doing a PA (public appearance) at the Royal Highland Show one year when the Farming Outlook crew appeared and I swapped my STV Pringle jumper (bloody expensive these were!!!) for a cheap TTT sweatshirt. A bit like rugby players do at the end of the game. My Dad played for Scotland and always did his gardening in an England shirt....
I wouldn't be against ITV1 rebranding back to ITV - as someone who usually embraces things like this, I still call it ITV. ITV2, 3 and 4 could keep their numbers but perhaps new names for those would be a nice idea.
