ITV Discussion Thread

Nice to see ITV Asia put just as much effort into their Chinese New Year idents as they did for their Christmas idents in the UK!

It used to operate as just 'Granada', but later with the tagline that it was part of ITV Studios.

It's available in parts of the eastern Mediterranean and Middle East as well as Asia.

http://www.itvstudios.com/assets/global/content/images/600x380_granada_oz_logo.jpg

Perhaps someone can explain that ITV Studios logo? I've never understood what it's supposed to represent. Is it just the random scribblings of a graphic designer late one Friday afternoon (possibly after a liquid lunch), who managed to flog it to ITV as a good idea?

It's always looked like an gas flame to me

Either way, its more marketable than the old ITV Productions logo

It is an abstract image of a fetus representing the start of the incredible, phenomenal ideas developed by their extraordinary production teams.

Nah it's just a squiggle done during a lunch break.

Well, that's how Virgin got started....

I'd like to see some characterisation of, and increased prominence for the individual channel numerals.

To back up my previous point.

http://img59.imageshack.us/img59/3405/83224344.png

A logo with more prominence on the numeral could be neat. Perhaps each channel could have a shape associated with it, which would house the numeral.

I just can't figure out if this is the best approach, or if the ITV text should be visible.

For instance, is this ident enough to signify viewers are watching ITV4 and not some other channel?



Compare to this:



Where the overall channel name is more obvious, but the logo feels 'slapped on'.

Certainly a tough call, and I'm sure it's going to be what the designers are going to be thinking about a hell of a lot with this rebrand - do they try and go for uniformity with the logos, as now, or create unique channel logos with unified "ITV" text, focused around the channel numeral?

Unrelated, but the original ITV4 idents are quite suited to ITV3 I think.

They can do whatever they like...

...but the music dies.

That's not quite right, that is the logo for Granada Productions, which are indeed part of ITV Studios. 'ITV Granada', the Middle East and Asian channel looks like this. Note: this is not a mock!

http://upload.wikimedia.org/wikipedia/en/8/86/ITV_Granada_%28Middle_East_%26_Asia%29.png

Has anyone noticed that ITV1 trailers no longer have the ITV1 logo in the bottom left-hand corner anymore? The logo just appears on the endcap as normal.

That was mentioned a page or two ago..

Yeah, I noticed. The question is why?