ITV Discussion Thread

In addition, the 4 is such a strong symbol compared to the itv logo, and has been used since the launch of C4.

And I'd argue the same for E4.

Very true, but for a type face logo, the current one is not bad looking, has not dated and could be used in a much better way than simply being overlaid onto some images.

In my opinion, it's currently in a similar position to the first 'five' branding. Although the itv logo is more than Helvatica, the idea of placing it over the image is quite weak branding.
It needs to move in the direction that five took it, and start to integrate the logo and animate it into it's surroundings. I suppose the itv4 - '4' does this to some extent, even if it looks quite cheap. The challenge it to integrate all the channel logos in individual ways.

I really hope ITV are seriously pulling their socks up now, in response to vastly superior presentation on BBC One, and generally infinitely better services (the BBC website is one of the best in the world, let alone the country).

Priorities should be:

- a careful, well-thought out rebranding of the main channels, creating both a cohesive look and unique, bold channel identities

- a full relaunch of the ITV website, with particular focus on the homepage, ITV Player and the ITV News and Weather sites (luckily this has been confirmed as happening in the spring)

- schedule/channel adjustments where necessary; cleaning up and optimising the primetime schedules in particular

It's a large undertaking but as it stands ITV is not fit for purpose or for the future - let's hope and pray Crozier's still got major cards to play.

You can't compare the BBC & ITV websites, particuarly the BBC News & Sport websites which probably have more staff working for them than half a dozen ITV regions.

Just been watching the beautiful Sky Atlantic idents on youtube http://www.youtube.com/watch?v=b5oH-yHkw24&feature=autoplay&list=FLjMCXGcI0TYSs0qeJooSO6g&lf=plpp_video&playnext=1

and it made me think something like this could work well for ITV3. But rather than britain and usa, how old and modern scenes used.
The channel needs to keep its lovely drama style with its idents. Don't copy the Atlantic idents by scrolling sidewards, but somehow compare a similar setting in say the 1960s and 2012 or even go through several years in one ident a bit like some adverts have done in the past.

If done right it could look lovely.

You're right, those idents are beautiful and something similar would certainly benefit ITV3.

I'm itching to find out more about the plans, surely there's someone on the inside who uses these forums?

So...uh...I just found out "ITV Granada" exists as a channel...for Asia, did anyone know about this?

http://www.itv.asia/



http://i40.tinypic.com/2ytur1c.jpg

Weird how they get a nicer logo and promo package than us lol

Had heard about that but not seen any presentation. People will never complain about yellow fountains again!

That's a massive stretch looool

Not really, true the current presentation is okay, but the ITV corporate logo is very boring lol.

Don't think it's a stretch at all.

That might be a bit chintzy but at least it's not terminally dull as ITV1 in particular has been for the last decade.