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ITV Discussion Thread

Christmas Pres launched (Page 411) (October 2007)

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MA
Malpass
This is an idea how it could be done, modern font, same idea, but with a modern edge:

*


That looks vile. The end looks like a 3, and the V isn't distinct enough. It looks like it says IT3.
DO
dosxuk
That logo was always ghastly, as was their 'three blue squares and a yellow one' branding device. What was that even supposed to achieve? Why slap four boxes on a trailer and leave the audience to work out it means ITV1, when 'four squares' is hardly a unique enough concept to ever build any sort of audience connection with it.

Unfortunately it's probably people like you in marketing causing such rebrands - most of the general public aren't that stupid and soon make the connection between the four squares and "ITV1", hence giving them a strong branding device.

Something like the Yorkshire Chevron or Granada G would never be created nowadays.


Or even the Central Cake. Of all the ITV Regional logos, the cake takes the biscuit for being the most modern, timeless and elegant ones there is (without the 3D rendering) and could easily work on screen today, the Granada 'g' device wouldn't and the Yorkshire chevron was dated when it was used! It seems to be beyond companies these days to get their logos right, even this forum's beloved BBC logo (and I LOVE it myself) isn't too great, but therein lies it's glory - it doesn't need bevels and gradients because on its own it makes a strong and striking impact that sums up the organisation it represents. ITV need a BBC style system and also need to ensure they don't get the 'me too' culture that the BBC has, keep it strong, consistent and simple and they can't go far wrong.


I disagree with that - the cake looks rather dated now whilst the Granada G and Yorkshire chevron look timeless. I mean, look at this...

http://hub.tv-ark.org.uk/images/itvnorthwest/itv_northwest_images/idents/granada_ident_1995a-01.jpg

The Central Cake meanwhile just looks too similar to the 80s style design of the 89 ITV logo.


Agreed. I think something like this would still look great on screen today.

http://home.vis-is.co.uk/data/mocks/granada.png

Personally, the Anglia A, Granda G and Yorkshire chevron were all better pieces of design than the Central cake, but all four could quite happily be used today with only bit of a update.
MW
Mike W
That logo was always ghastly, as was their 'three blue squares and a yellow one' branding device. What was that even supposed to achieve? Why slap four boxes on a trailer and leave the audience to work out it means ITV1, when 'four squares' is hardly a unique enough concept to ever build any sort of audience connection with it.

Unfortunately it's probably people like you in marketing causing such rebrands - most of the general public aren't that stupid and soon make the connection between the four squares and "ITV1", hence giving them a strong branding device.

Something like the Yorkshire Chevron or Granada G would never be created nowadays.


Or even the Central Cake. Of all the ITV Regional logos, the cake takes the biscuit for being the most modern, timeless and elegant ones there is (without the 3D rendering) and could easily work on screen today, the Granada 'g' device wouldn't and the Yorkshire chevron was dated when it was used! It seems to be beyond companies these days to get their logos right, even this forum's beloved BBC logo (and I LOVE it myself) isn't too great, but therein lies it's glory - it doesn't need bevels and gradients because on its own it makes a strong and striking impact that sums up the organisation it represents. ITV need a BBC style system and also need to ensure they don't get the 'me too' culture that the BBC has, keep it strong, consistent and simple and they can't go far wrong.


I disagree with that - the cake looks rather dated now whilst the Granada G and Yorkshire chevron look timeless. I mean, look at this...

http://hub.tv-ark.org.uk/images/itvnorthwest/itv_northwest_images/idents/granada_ident_1995a-01.jpg

The Central Cake meanwhile just looks too similar to the 80s style design of the 89 ITV logo.


You say *THAT* looks timeless against say, this?

http://dl.dropbox.com/u/1976792/centralcake.png
MW
Mike W
That logo was always ghastly, as was their 'three blue squares and a yellow one' branding device. What was that even supposed to achieve? Why slap four boxes on a trailer and leave the audience to work out it means ITV1, when 'four squares' is hardly a unique enough concept to ever build any sort of audience connection with it.

Unfortunately it's probably people like you in marketing causing such rebrands - most of the general public aren't that stupid and soon make the connection between the four squares and "ITV1", hence giving them a strong branding device.

Something like the Yorkshire Chevron or Granada G would never be created nowadays.


Or even the Central Cake. Of all the ITV Regional logos, the cake takes the biscuit for being the most modern, timeless and elegant ones there is (without the 3D rendering) and could easily work on screen today, the Granada 'g' device wouldn't and the Yorkshire chevron was dated when it was used! It seems to be beyond companies these days to get their logos right, even this forum's beloved BBC logo (and I LOVE it myself) isn't too great, but therein lies it's glory - it doesn't need bevels and gradients because on its own it makes a strong and striking impact that sums up the organisation it represents. ITV need a BBC style system and also need to ensure they don't get the 'me too' culture that the BBC has, keep it strong, consistent and simple and they can't go far wrong.


I disagree with that - the cake looks rather dated now whilst the Granada G and Yorkshire chevron look timeless. I mean, look at this...

http://hub.tv-ark.org.uk/images/itvnorthwest/itv_northwest_images/idents/granada_ident_1995a-01.jpg

The Central Cake meanwhile just looks too similar to the 80s style design of the 89 ITV logo.


Agreed. I think something like this would still look great on screen today.

http://home.vis-is.co.uk/data/mocks/granada.png

Personally, the Anglia A, Granda G and Yorkshire chevron were all better pieces of design than the Central cake, but all four could quite happily be used today with only bit of a update.


wow, double post - I think you're onto something with that idea actually...
AB
ashley b Founding member
I disagree with that - the cake looks rather dated now whilst the Granada G and Yorkshire chevron look timeless. I mean, look at this...

http://hub.tv-ark.org.uk/images/itvnorthwest/itv_northwest_images/idents/granada_ident_1995a-01.jpg

The Central Cake meanwhile just looks too similar to the 80s style design of the 89 ITV logo.


You say *THAT* looks timeless against say, this?

http://dl.dropbox.com/u/1976792/centralcake.png


Yes, the central cake suffers from the same problem of the 89 ITV logo, being overly complicated. The colour version too suffers from the eighties naffness of fitting as many colours as possible into it. The thing about the Granada G and the Yourksire Cheveron were they were simple. Some iterations of them didn't look great however (Granada didn't seem to get thier's to look right until the 90's).
MA
Malpass
Personally, the Anglia A, Granda G and Yorkshire chevron were all better pieces of design than the Central cake, but all four could quite happily be used today with only bit of a update.


The Anglia 'A' was a very well designed idea, very slick yet elegantly simple. Same reason why I like the BSB channel logos from 1990.

The Anglia 'A' showed how versatile it was when it was used in the 1999 hearts. Admittedly it looked better as a flag, but still...
BR
Brekkie
chris posted:
I have to agree with Brekkie... the four blocks were a memorable device. But the problem is for a while the same colour scheme was used for ITV2, not to mention ITV News, ITV Sport etc.

For ITV News and ITV Sport though having the same colour scheme worked well - it linked it to ITV1 without having to explicitly link it, and the 4 squares worked superbly for ITV News, especially the regional news. From what I recall I don't think ITV Sport really adopted it - they just used their own blue/yellow logo.

I agree ITV2 didn't really work with it's inverted colour scheme - though ITV3 worked superbly IMO with the cube. Overall though I think it was more effective than having to stick the ITV1 logo on everything - and not too sure I'm a fan of just switching the colour for various channel logos.

The McDonalds golden arches are a super branding device, recognisable instantly and well known. People don't, generally, build a cosy relationship with 'three blue squares and a yellow one'. It's as ridiculous as the BBC One "circle device" in their new idents. Do you genuinely think ordinary people see a circle and go "that reminds me of BBC One!".

Again you assume the Great British public are stupid (and the circle is a whole different ballgame to what we're talking about here!). And people don't exactly build a "cosy relatiuonship" with 'text in yellow box and a 1' either.

Interesting though you bring up the McDonald arches - a branding device which is instantly recogniseable - and 50 years old. I can't really think of any commercial logos currently around from new companies which are based around a symbol rather than a font. The only exception really is the Olympic Logo - though that spells out 2012, while Sochi 2014's logo is text based.


Apple computers; to a lesser extent the windows logo for example. Relatively new I suppose.

Well the Apple Logo dates from 1976, Windows from 1990 and Nike from 1971 - so all pretty old really.
VM
VMPhil
You say *THAT* looks timeless against say, this?


Yes, that's exactly what I'm saying. The Central cake logo has about 7 different colours in it, definitely wouldn't scale well nowadays with the thin lines in between the pieces, and generally just looks clunky and overcomplicated.

Plus, what did it have to do with the Midlands? Granada's logo at least pointed to the north, and Yorkshire's chevron was in the shape of a 'Y' for Yorkshire. Central's identity was no better than ATV's at being local.

Put the ITV 89 logo and that logo next to each other... see how similar they are?

http://upload.wikimedia.org/wikipedia/en/thumb/2/2c/ITV_logo_1989-1998.svg/200px-ITV_logo_1989-1998.svg.pnghttp://dl.dropbox.com/u/1976792/centralcake.png

Don't get me wrong, their idents and trailers were fantastic and about 100x times better than anything ITV has put out in the last 10 years, but the logo just doesn't work.
BR
Brekkie
In reality the way TV has evolved the logo would probably be rather small on screen nowadays rather than dominating it like the regional idents used too - though shrinking them benefits some logos more than others.

I'm sure if ITV had stuck with that logo it would have evolved over time just as the BBC and C4 logo have - so although that logo might not be used today, whatever was airing would be a clear evolution of it.

Back to reality though and whatever they do I suspect they'll stick with the lowercase "itv" - ITV wouldn't really look right now, and the lower case does make it slightly more distinctive.
CH
chris
Back to reality though and whatever they do I suspect they'll stick with the lowercase "itv" - ITV wouldn't really look right now, and the lower case does make it slightly more distinctive.


It is strange but it's true. I normally hate initialisms with lower case letters, but those three letters together 'ITV' looks really odd to me and itv looks much neater.
JO
Johnny83
...when does the middle right one date from never seen that before?

Looks like Autumn '81 according to The TV Room

http://thetvroom.com/images/pool-b/b-101/main-000-276.jpg

Link Arrow http://thetvroom.com/itv/itv-1-050-promo-010.html


Thanks for that, a short lived one then I see Smile

I still like the 89 logo, but as other say the logo doesn't fit the channel now these days sadly, when used back then ITV had Thames, Granada, Yorkshire, Central, LWT, STV & TVS making high quality programmes so the logo was fitting. Considering how dire the channel is now it just wouldn't work these days unfortunately.

Still I like that logo a lot as I remember it from my childhood (that's the reason why I still get a bit nostalgic for the old Network South East logo when I see the last few remnants of it round London.)

http://upload.wikimedia.org/wikipedia/en/thumb/d/d1/Network_southeast_logo.svg/397px-Network_southeast_logo.svg.png

I'd say that this is even more dated than the ITV 89 logo myself.
VM
VMPhil
Although I never saw that logo as I grew up with Merseyrail rather than the British Rail brand, I don't think that logo has dated really. It probably would have been updated but if it was used again it wouldn't look out of place, as long as it was given a bit of a polish.

The British Rail logo certainly has never dated, and probably never will. It's a fantastic symbol.

http://upload.wikimedia.org/wikipedia/commons/thumb/3/31/National_Rail_logo.svg/200px-National_Rail_logo.svg.png

But I'm getting off topic.

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