:-(
A former member
So all the itv channels are be rebranded
JC
Or "refreshed".
It's not a very clear article.
So all the itv channels are be rebranded
Or "refreshed".
It's not a very clear article.
MA
It is now.
http://www.google.co.uk/search?hl=en&q=http%3A%2F%2Fwww.broadcastnow.co.uk%2Fnews%2Fbroadcasters%2Fitv%2Fitv-gearing-up-for-autumn-rebrand%2F5036389.article&meta=
Key point:
- Logos and idents to be refreshed possibly by September
I still cannot access the article, I usually can through google. Help!?
http://www.broadcastnow.co.uk/news/broadcasters/itv/itv-gearing-up-for-autumn-rebrand/5036389.article - can't access it via Google either though.
It is now.
http://www.google.co.uk/search?hl=en&q=http%3A%2F%2Fwww.broadcastnow.co.uk%2Fnews%2Fbroadcasters%2Fitv%2Fitv-gearing-up-for-autumn-rebrand%2F5036389.article&meta=
Key point:
- Logos and idents to be refreshed possibly by September
I still cannot access the article, I usually can through google. Help!?
TO
I actually hope they don't change the logos, they are very adaptable as they've proved with ITV1 and 2 many times with things like the Im a Celeb break bumpers, the DOI bumpers and anything else where the logo is the main focus.
Same with the ITV2 christmas ident, the main feature was the logo, they need to be doing more of this, when they focus on the logo they are brilliant!
It will be nice to have something new on ITV3 & 4 even though I do like the current look on both channels.
I hope they get this rebrand/refresh right and don't make it worse!!
Same with the ITV2 christmas ident, the main feature was the logo, they need to be doing more of this, when they focus on the logo they are brilliant!
It will be nice to have something new on ITV3 & 4 even though I do like the current look on both channels.
I hope they get this rebrand/refresh right and don't make it worse!!
FA
Bar the ITV2 slanted logo, I do like the logo design for the ITV brand.
It's been easily adopted to each brand with a colour change for the shape (and lettering for ITV1).
The curvier ITV1 logo with gradient & apple style 'gloss' effect gave a much more polished look for the logo. With the colour schemes set very well, I wouldn't like to see them distance themselves from this, even if the full logo's are to be changed.
I would like to see the current logos kept, but idents, etc adapted & for the other channels & areas to adopt the ITV1 stylised logo.
What are everyone's current feelings on the 'itv' logo & brands?
To me there are areas in need of stronger branding, such as ITV Sport. I wonder if any refresh/rebrand could bring in new weather graphics, these are at least 7 years old now, and they're looking very old.
EDIT: I wonder as Rufus Radcliffe has previously worked for channel 4 if the plan may be to separate the brands more, have a stronger ITV logo, but create more of a logo with a numeral for each channel.
I agree with you Tomo, the current branding does work very well. And the logo has never been used as the main focus properly, when it so easily could. There's life in it yet.
As the go ahead has been given, I wonder if this has anything to do with the ITV1 logo disappearing from the trailers.
It's been easily adopted to each brand with a colour change for the shape (and lettering for ITV1).
The curvier ITV1 logo with gradient & apple style 'gloss' effect gave a much more polished look for the logo. With the colour schemes set very well, I wouldn't like to see them distance themselves from this, even if the full logo's are to be changed.
I would like to see the current logos kept, but idents, etc adapted & for the other channels & areas to adopt the ITV1 stylised logo.
What are everyone's current feelings on the 'itv' logo & brands?
To me there are areas in need of stronger branding, such as ITV Sport. I wonder if any refresh/rebrand could bring in new weather graphics, these are at least 7 years old now, and they're looking very old.
EDIT: I wonder as Rufus Radcliffe has previously worked for channel 4 if the plan may be to separate the brands more, have a stronger ITV logo, but create more of a logo with a numeral for each channel.
I agree with you Tomo, the current branding does work very well. And the logo has never been used as the main focus properly, when it so easily could. There's life in it yet.
As the go ahead has been given, I wonder if this has anything to do with the ITV1 logo disappearing from the trailers.
Last edited by fanoftv on 12 January 2012 7:09pm
LL
Compared to the logos post-1989, the current ITV logo is very bland, and I've never been a fan of it. I detest the idents, and I never understood why the credits always have to be white on black - how miserable!
*ahem*... in other words, roll on September.
*ahem*... in other words, roll on September.
:-(
A former member
Here is the full list of Top 20 programmes on ITV1 w/e 26Dec - 1 Jan 2012
.............................................................................Millions
1 CORONATION STREET (FRI 1933) 9.23
2 CORONATION STREET (THU 2032) 8.95
3 CORONATION STREET (MON 2000) 8.47
4 EMMERDALE (THU 2001) 7.78
5 EMMERDALE (THU 1902) 7.56
6 EMMERDALE (FRI 1901) 7.54
7 EMMERDALE (TUE 1902) 7.10
8 EMMERDALE (WED 1859) 7.09
9 EMMERDALE (MON 1832) 5.95
10 ITV NEWS (TUE 1846) 4.98
11 ALL NEW IT'LL BE ALRIGHT ON THE NIGHT 25 (WED 2102 4.95
12 POIROT (MON 2102) 4.88
13 ITV NEWS (THU 1845) 4.67
14 FAST FREDDIE THE WIDOW AND ME (TUE 2102) 4.47
15 ITV NEWS (MON 1823) 4.32
16 ITV NEWS (WED 1845) 4.17
17 ITV NEWS (FRI 1845) 4.10
18 ALL NEW IT'LL BE ALRIGHT ON THE NIGHT 26 (SAT 2103 3.73
19 PADDY'S 2011 SHOW AND TELLY (THU 2103) 3.60
20 ALL NEW YOU'VE BEEN FRAMED SPECIAL (SUN 1800) 3.55
.............................................................................Millions
1 CORONATION STREET (FRI 1933) 9.23
2 CORONATION STREET (THU 2032) 8.95
3 CORONATION STREET (MON 2000) 8.47
4 EMMERDALE (THU 2001) 7.78
5 EMMERDALE (THU 1902) 7.56
6 EMMERDALE (FRI 1901) 7.54
7 EMMERDALE (TUE 1902) 7.10
8 EMMERDALE (WED 1859) 7.09
9 EMMERDALE (MON 1832) 5.95
10 ITV NEWS (TUE 1846) 4.98
11 ALL NEW IT'LL BE ALRIGHT ON THE NIGHT 25 (WED 2102 4.95
12 POIROT (MON 2102) 4.88
13 ITV NEWS (THU 1845) 4.67
14 FAST FREDDIE THE WIDOW AND ME (TUE 2102) 4.47
15 ITV NEWS (MON 1823) 4.32
16 ITV NEWS (WED 1845) 4.17
17 ITV NEWS (FRI 1845) 4.10
18 ALL NEW IT'LL BE ALRIGHT ON THE NIGHT 26 (SAT 2103 3.73
19 PADDY'S 2011 SHOW AND TELLY (THU 2103) 3.60
20 ALL NEW YOU'VE BEEN FRAMED SPECIAL (SUN 1800) 3.55
GO
I too like the current logos though ITV2 needs to stop being so pointlessly slanted. Never been a fan of the ITV logo on its own though, it's always needed something added to it.
As for idents I've never been a fan of ITV1's set. They look nice and that but nothing about them says "entertainment". They don't really represent any aspect of ITV1 IMO.
And I detest the ITV4 idents. So cheap compared to the original set.
As for idents I've never been a fan of ITV1's set. They look nice and that but nothing about them says "entertainment". They don't really represent any aspect of ITV1 IMO.
And I detest the ITV4 idents. So cheap compared to the original set.
CH
I agree with most of the above. Get rid of the slanted itv2 logo and make the others look nice and glossy like itv1. There's nothing wrong with the current logos - they work well and haven't dated like the previous blue and yellow look did (which was also incidentally a lot less adaptable than the current look). A refresh of idents for all channels however, I agree, is needed and would be welcomed.