ST
Sky's practice of removing the DOG shortly after the commercial break is certainly the best practice, and in line with viewers' wishes.
Most commercial broadcasters are worried about people producing high quality copies of their programmes from HD channels: thereby denting their DVD revenue source.
Perhaps Sky already saw a problem in this area because of their DOG-less, advert-free Anytime+ offerings; which I don't think are copyright-protected to prevent mass copying, so removing the DOG from live broadcasts was perhaps just a sop to the inevitable.
I do wish the other channels would follow Sky's lead. Brand your broadcast if you must, but don't leave it on all the time!
The issue was raised on 'Points of View', and the Controller of BBC Three simply stated that "people are used to seeing them". He used the same reason twice.
That's barely an excuse, let alone a justifciation. People are 'used to seeing motorway accidents' , it doesn't mean they want them to happen!
I wonder if itv, or other broadcasters have taken note of the sky dog implementations, where the logo shows up brighter for 10 seconds (or so) and then disappears completely. I'm not sure if the 'hd' tag will be dumped anytime soon. How long did it take channels to drop the 'in colour' & 'in stereo' both very similar practices to hd, except the latter broadcasts over a separate channel.
Sky's practice of removing the DOG shortly after the commercial break is certainly the best practice, and in line with viewers' wishes.
Most commercial broadcasters are worried about people producing high quality copies of their programmes from HD channels: thereby denting their DVD revenue source.
Perhaps Sky already saw a problem in this area because of their DOG-less, advert-free Anytime+ offerings; which I don't think are copyright-protected to prevent mass copying, so removing the DOG from live broadcasts was perhaps just a sop to the inevitable.
I do wish the other channels would follow Sky's lead. Brand your broadcast if you must, but don't leave it on all the time!
The issue was raised on 'Points of View', and the Controller of BBC Three simply stated that "people are used to seeing them". He used the same reason twice.
That's barely an excuse, let alone a justifciation. People are 'used to seeing motorway accidents' , it doesn't mean they want them to happen!
JO
Which I think most people will accept and commend either Sky's method or ITV1 HD's whereby the DOG is so translucent it is barely noticeable.
Opaque colour/grey DOGs, on the other hand, do not serve this purpose any better and therefore seem only to exist to purposely distract attention towards the brand. That's when they become irritating unnecessaries.
There's no sense or logic behind BBC Three's DOG being pink, other than "me too".
Most commercial broadcasters are worried about people producing high quality copies of their programmes from HD channels: thereby denting their DVD revenue source.
Which I think most people will accept and commend either Sky's method or ITV1 HD's whereby the DOG is so translucent it is barely noticeable.
Opaque colour/grey DOGs, on the other hand, do not serve this purpose any better and therefore seem only to exist to purposely distract attention towards the brand. That's when they become irritating unnecessaries.
There's no sense or logic behind BBC Three's DOG being pink, other than "me too".
:-(
A former member
It'll be alright on the night was the highest rated, non-soap programme on itv. It got just under 5million for Wednesday edition. That still good going, I hope itv remembers to repeat them.
WE
They have one on ITV1+1 and nobody complains.
I might be a bit thick here but how is it possible to have a network DOG on a regional programme, in other words, a ITV1 + 1 DOG on 'Central Tonight'?
I'm guessing the DOG is inserted 'locally', rather than nationally.
Re: ITV1 HD - it was inevitable that they'd phase it out eventually - presumably the next step will be removing the "hd" from the logo on the HD channel - though I suspect the DOG will remain unfortunately. I bet the DOG on HD channels actually is a reason why people stick with the SD channel in many cases.
They have one on ITV1+1 and nobody complains.
I might be a bit thick here but how is it possible to have a network DOG on a regional programme, in other words, a ITV1 + 1 DOG on 'Central Tonight'?
I'm guessing the DOG is inserted 'locally', rather than nationally.
BU
They have one on ITV1+1 and nobody complains.
I might be a bit thick here but how is it possible to have a network DOG on a regional programme, in other words, a ITV1 + 1 DOG on 'Central Tonight'?
I'm guessing the DOG is inserted 'locally', rather than nationally.
The DOG is inserted on each of the regional streams before they leave transmission so it's quite possible to do (so basically it isn't being generated in Brum!).
Re: ITV1 HD - it was inevitable that they'd phase it out eventually - presumably the next step will be removing the "hd" from the logo on the HD channel - though I suspect the DOG will remain unfortunately. I bet the DOG on HD channels actually is a reason why people stick with the SD channel in many cases.
They have one on ITV1+1 and nobody complains.
I might be a bit thick here but how is it possible to have a network DOG on a regional programme, in other words, a ITV1 + 1 DOG on 'Central Tonight'?
I'm guessing the DOG is inserted 'locally', rather than nationally.
The DOG is inserted on each of the regional streams before they leave transmission so it's quite possible to do (so basically it isn't being generated in Brum!).
RO
rob
Founding member
http://www.broadcastnow.co.uk/news/broadcasters/itv/itv-gearing-up-for-autumn-rebrand/5036389.article - can't access it via Google either though.
CH
Broadcast posted:
Channel logos and on-screen idents are expected to be refreshed, possibly by September, with one source arguing that the company’s marketing had lagged behind some of its rivals in recent years.
Another source said that everything was under discussion in terms of taking the brand forward, but downplayed the possibility of wholesale changes, such as rethinking of the channel names.
The plans come just weeks after Radcliffe brought a £7m advertising account with agency Bartle Bogle Hegarty in-house. He now aims to turn ITV Creative into a formidable marketing unit, creating fast-turnaround campaigns across the broadcaster’s various media channels.
Another source said that everything was under discussion in terms of taking the brand forward, but downplayed the possibility of wholesale changes, such as rethinking of the channel names.
The plans come just weeks after Radcliffe brought a £7m advertising account with agency Bartle Bogle Hegarty in-house. He now aims to turn ITV Creative into a formidable marketing unit, creating fast-turnaround campaigns across the broadcaster’s various media channels.
PA
It is now.
http://www.google.co.uk/search?hl=en&q=http%3A%2F%2Fwww.broadcastnow.co.uk%2Fnews%2Fbroadcasters%2Fitv%2Fitv-gearing-up-for-autumn-rebrand%2F5036389.article&meta=
Key point:
- Logos and idents to be refreshed possibly by September
http://www.broadcastnow.co.uk/news/broadcasters/itv/itv-gearing-up-for-autumn-rebrand/5036389.article - can't access it via Google either though.
It is now.
http://www.google.co.uk/search?hl=en&q=http%3A%2F%2Fwww.broadcastnow.co.uk%2Fnews%2Fbroadcasters%2Fitv%2Fitv-gearing-up-for-autumn-rebrand%2F5036389.article&meta=
Key point:
- Logos and idents to be refreshed possibly by September