Quick question: I happened to catch the end of Friday's Corrie on Channel Television. I noticed the end credits feature URLs for itv.com, stv.tv and u.tv - is this always done across the whole itv network or only in the channel television region?
Been happing for a good few months now across network.
Watching ITV1 at this early time on a Saturday evening really is painful.
I know they save most of the adverts for The X Factor but this means they fill every ad break with the same few trailers, long adverts for ITV2 over and over again.
If they are going to do this they should really run All Star Family Fortunes and You've Been Framed in a shorter slot.
Watching ITV1 at this early time on a Saturday evening really is painful.
I know they save most of the adverts for The X Factor but this means they fill every ad break with the same few trailers, long adverts for ITV2 over and over again.
If they are going to do this they should really run All Star Family Fortunes and You've Been Framed in a shorter slot.
And deny the programme sponsors the additional exposure the middle ad break gives them ?
That's obviously the reason the breaks remain, and though a 30 or 60 minute show could lose 5 minutes without losing that ad break (then just play one trailer in the middle of each break perhaps), knocking 5 minutes off Family Fortunes would lose them an ad break.
However, I do think ITV should look to be a bit cleverer in such slots - especially overnight movies - and look to strike a deal where a film or programme is "bought to you uninterrupted" by the sponsor.
However, I do think ITV should look to be a bit cleverer in such slots - especially overnight movies - and look to strike a deal where a film or programme is "bought to you uninterrupted" by the sponsor.
Although they don't mention the fact, when Sky Anytime show a programme without adverts we just get the sponsor at the start and end of the programme, at the break points we just go straight in to the next part of the programme, so this kind of thing isn't unheard of.
You can still have the middle ad break, but just with a couple of trailers.
It's when they try to fill the normal 3 and a half minutes with back to back trailers for ITV2 and The only way is Essex over and over again.
I think it was particularly bad last night as they saved some adverts for the Cheryl Cole Piers Morgan Interview which was likely to rate highly and usually runs with very little adverts, meaning even less adverts in ASFF & YBF. The announcer even pointed out that TV Burp started 'earlier than billed'
However, I do think ITV should look to be a bit cleverer in such slots - especially overnight movies - and look to strike a deal where a film or programme is "bought to you uninterrupted" by the sponsor.
Didn't they do something similar in the 1990s?
I recall Friday night films (after News at Ten) being free from commercials for a while. I don't think it lasted long.
However, I do think ITV should look to be a bit cleverer in such slots - especially overnight movies - and look to strike a deal where a film or programme is "bought to you uninterrupted" by the sponsor.
Although they don't mention the fact, when Sky Anytime show a programme without adverts we just get the sponsor at the start and end of the programme, at the break points we just go straight in to the next part of the programme, so this kind of thing isn't unheard of.
I guess though with Anytime you're forced to watch the sponsor. With regular broadcasts if you missed the beginning or the end you might miss it, so with movies for example I suspect to make it work for the sponsor it would be more about the promotional campaign rather than the bumpers itself (e.g. "Watch the midnight movie without commercial interruption, in association with.... Mondays at midnight!".)
It would probably also work better for existing sponsors rather than new sponsors - for example airing the premiere of a returning US series without ads, rather than say a random early episode of Family Fortunes.
P.S. On a similar topic good to see C4 and Five talking sense regarding product placement this week, admitting (as to be fair they always have done) that the revenue would be relatively small and probably offset by a loss in more traditional sponsorship, unlike ITV who seem to think advertisers would find extra money for product placement rather than take it from the existing budget.
However, I do think ITV should look to be a bit cleverer in such slots - especially overnight movies - and look to strike a deal where a film or programme is "bought to you uninterrupted" by the sponsor.
Although they don't mention the fact, when Sky Anytime show a programme without adverts we just get the sponsor at the start and end of the programme, at the break points we just go straight in to the next part of the programme, so this kind of thing isn't unheard of.
I guess though with Anytime you're forced to watch the sponsor.
Yes, although only in as much as you are guaranteed to catch the beginning of the programme and therefore see the sponsor credit, even if it is at 30x speed.
P.S. On a similar topic good to see C4 and Five talking sense regarding product placement this week, admitting (as to be fair they always have done) that the revenue would be relatively small and probably offset by a loss in more traditional sponsorship, unlike ITV who seem to think advertisers would find extra money for product placement rather than take it from the existing budget.
Well that's more likely to be due to the fact that C4 and Five have less of the type of on screen products that would appeal to product placement.
It's success will lie in high volume entertainment formats or dramas, and of the commercial sector ITV have the most of those. C4 and Five have more acquired and factual programming with less opportunity to exploit product placement.
I think for products like X Factor, Corrie, Emmerdale and a few others ITV are probably having to turn away advertisers, and so product placement may allow additional opportunities to advertisers in return for their slice of the pie.
Did anyone hear Ruth on This Morning say f***!
She was out of vision, and it was after a menu for tomorrow. She and Eamon were obviously nowhere where they should be and she said ... 'Oh hang on we're not there yet... f***!'
I always thought she'd be more professional than that...
