SC
As far as I recall S2 was only on from 7pm and lasted til about 1am, with "coming up" slides during the day - when ITV2 was already off it's feet and offering more hours. S2 was originally trying to be a bit more offbeat and niche compared to mainstream ITV2 (Trying to pitch at the cool urban trendsetters into clubs and Beat 106 on the radio). However, it soon appeared that that business model was rubbish and people just wanted Corrie repeats etc.
I had a video cap of a 7pm weeknight junction from Grampian with Kate Fraser telling viewers for "arts, news and reviews, join Sarah Heaney for S2 Live - that's starting over on S2 now", but I can't find it anywhere. It may be on a dusty CD in a cupboard somewhere.
Anyway, the whole thing was a bit of a flop, the flagship 7pm evening show "S2 Live" tried too hard to be trendy and it didn't really work or have the all-important content (I think STV still struggles this way with The Hour etc). There's a clip on TV Ark on this page. I almost spat my tea out when I heard the top feature on that clip! Not really that difficult to see why no-one watched. The logo was pretty cool though and the short opening titles.
I'm a bit confused as to why (in the clip above) this was being shown on Scottish though. It may have been simulcast for a while. I only remember S2 being around in the Grampian/Scottish blue square ident era. (ie 2000).
scottishtv
Founding member
STV2 was around for a few months - although I don't recall ever watching it. It was billed as "S2" in a star shaped logo.
As far as I recall S2 was only on from 7pm and lasted til about 1am, with "coming up" slides during the day - when ITV2 was already off it's feet and offering more hours. S2 was originally trying to be a bit more offbeat and niche compared to mainstream ITV2 (Trying to pitch at the cool urban trendsetters into clubs and Beat 106 on the radio). However, it soon appeared that that business model was rubbish and people just wanted Corrie repeats etc.
I had a video cap of a 7pm weeknight junction from Grampian with Kate Fraser telling viewers for "arts, news and reviews, join Sarah Heaney for S2 Live - that's starting over on S2 now", but I can't find it anywhere. It may be on a dusty CD in a cupboard somewhere.
Anyway, the whole thing was a bit of a flop, the flagship 7pm evening show "S2 Live" tried too hard to be trendy and it didn't really work or have the all-important content (I think STV still struggles this way with The Hour etc). There's a clip on TV Ark on this page. I almost spat my tea out when I heard the top feature on that clip! Not really that difficult to see why no-one watched. The logo was pretty cool though and the short opening titles.
I'm a bit confused as to why (in the clip above) this was being shown on Scottish though. It may have been simulcast for a while. I only remember S2 being around in the Grampian/Scottish blue square ident era. (ie 2000).