BR
I agree - Sunflowers especially where the "ITV", then the "1" and finally the yellow block fade in separately.
I know I'm probably alone, but I don't like the way the logo appears on 3 of the 4 new idents. I like it when at least they put a little thought into it. I just think they could have been a bit more inventive. The idents themselves are not bad, though Snakes and Ladders sure is weird!
I agree - Sunflowers especially where the "ITV", then the "1" and finally the yellow block fade in separately.