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You can't just compare channels by that one measure! Taking a quick look at BARB for week ending 18th October, ITV have their usual good performance in the "Top 10", however, when looking at the bigger picture, BBC1 has a higher daily reach (49.1% against 41.4%), higher weekly reach (82.8%/78.3%), higher average weekly viewing time (5h35m/5h03m) and higher overall share (21.5%/19.4%).
So for those who still think ITV is rubbish:
Compare those figures with BBC1's top ten programmes, the majority of which are around the 5m mark.
Also note the ITV2 repeats and programmes in the 'Satellite' category (which includes Freeview) - I can't see anything from the BBC on there, apart from EastEnders.
Compare those figures with BBC1's top ten programmes, the majority of which are around the 5m mark.
Also note the ITV2 repeats and programmes in the 'Satellite' category (which includes Freeview) - I can't see anything from the BBC on there, apart from EastEnders.
You can't just compare channels by that one measure! Taking a quick look at BARB for week ending 18th October, ITV have their usual good performance in the "Top 10", however, when looking at the bigger picture, BBC1 has a higher daily reach (49.1% against 41.4%), higher weekly reach (82.8%/78.3%), higher average weekly viewing time (5h35m/5h03m) and higher overall share (21.5%/19.4%).