well, just look at us, if it isn't successful at anything else, it has succeded in getting us to talk about ITV, and I suppose that is a mark of a successful campaign—and some of the comments in this thread have been about ITV's good output.
I don't think generating a couple of pages of posts on a TV presentation forum can really be seen as a big coup for a TV channel promo. We're not by any means representative of the general public. Or do you reckon that everyone down the pub is talking about it too?
Okay, I suppose our being stimulated to talk about ITV isn't representative of Britain (well at least England, Wales and Border Scotland). I know people won't be posting about the state/technicality of the advert itself in television forums like we are, but some of the views expressed by members about ITV in this thread have been about ITV's postitives. Which perhaps
is
representative of the general public's views. I suppose whilst Mr Average won't think "I know, I'll post my views on a television forum!!!!", the forumers' views can be representative about what Mr Average might think whilst sitting in the cinema—Mr A just won't be inclined to post them on the worldwide web.
So if the campaign stimulates people to think oh yeah, ITV isn't that bad, like some of the forumers have thought here, then I suppose the campaign can't have harmed ITV.
However I have seen many views about how the dullness of boring Britain is more representative of ITV than the beams of light, which if those views are representative of Mr A., then I suppose that
can
cause harm.
Whose views, then, are more representative of Mr Average in the cinema? Perhaps both.