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ITV Discussion Thread

Christmas Pres launched (Page 411) (October 2007)

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MA
Malpass
Careful what you wish for, the current batch are garbage, but they could do worse. Not much worse though.
SP
Spencer
So what do we reckon the chances are of new idents to accompany this campaign?


Very unlikley.

IMO.


You are probably right, but can't help a little wishful thinking. I guess the current idents do kind of tie in with 'The Brighter Side' theme. But then who knows?
BR
Brekkie
So then, how long do we reckon until the strap line is dropped. "TV from the heart" only lasted a few months IIRC.
NW
nwtv2003
So then, how long do we reckon until the strap line is dropped. "TV from the heart" only lasted a few months IIRC.


Actually it was the best part of three years, it was dropped officially when ITV became ITV1 IIRC, although they were only ever used on the promos, they were still about in 2001. Although there was that weird point between the start of ITV1 brand and the end of the Regional continuity where there were endless rumours about a new look ITV1, as it looked quite a mish mash of having the blue spinning hearts and Carlton hearts idents tagged along with a new ITV1 logo and an ITV.com logo for good measure aswell.
SP
Spencer
Actually it was the best part of three years, it was dropped officially when ITV became ITV1 IIRC, although they were only ever used on the promos, they were still about in 2001. Although there was that weird point between the start of ITV1 brand and the end of the Regional continuity where there were endless rumours about a new look ITV1, as it looked quite a mish mash of having the blue spinning hearts and Carlton hearts idents tagged along with a new ITV1 logo and an ITV.com logo for good measure aswell.


The northern regions were worst for having a mass clutter of logos on screen. Quite often they'd display other ITV channel logos over the ident when talking about them. I remember on a few occasions seeing an ident complete with logos for Tyne Tees, ITV1, itv.com, ITV2 and the ITV Sports Channel all on screen at the same time.
NW
nwtv2003
The northern regions were worst for having a mass clutter of logos on screen. Quite often they'd display other ITV channel logos over the ident when talking about them. I remember on a few occasions seeing an ident complete with logos for Tyne Tees, ITV1, itv.com, ITV2 and the ITV Sports Channel all on screen at the same time.


I remember it well....

*

the whole look of that era didn't feel right, as you say a right mess.
RO
rob Founding member
Lennie Bennett, the host of the former ITV quiz Lucky Ladders has died...

http://www.blackpoolgazette.co.uk/blackpoolnews/EXCLUSIVE-TV-star-Lennie-Bennett.5159468.jp
TO
Tom0
The northern regions were worst for having a mass clutter of logos on screen. Quite often they'd display other ITV channel logos over the ident when talking about them. I remember on a few occasions seeing an ident complete with logos for Tyne Tees, ITV1, itv.com, ITV2 and the ITV Sports Channel all on screen at the same time.


I remember it well....

*

the whole look of that era didn't feel right, as you say a right mess.


Remove the excessive logos so its just the region and ITV1 and I think that era was actually quite good. Its much better than the current idents and why they dropped that logo is beyond me. But after 3 years they've finally realised they can do more with the current corporate logo and they seem to be moving in that direction.
DA
David_02
I don't think it was ever an attractive logo really but it was certainly bolder, more recognisable and arguably more dynamic than the current one which is unbelievably bland, dull and static.
RD
Rob Del Monte
I liked it when they made the 'ITV1' logo three-dimensional, when their logos looked like chocolate bar wrappers. I thought that the middle-shade blue/yellow (with the highlights) logo looked very good.
PT
Put The Telly On
when their logos looked like chocolate bar wrappers.


I think you've been eating too many Easter Eggs already...
DB
dbl
ITV1's 'Brighter side of Life' promo was just boringly woeful, for a start I didn't even know that it was for ITV1 til the end. Fits in with their current idents.

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