BR
Completely agree on both counts. Can't believe probably the most stylish end-boards/ECPs of the ITV family have now been dumped in favour of a green box on a white background - which itself doesn't fit in with the new 3D logo anyway.
The idents are nowhere near as good IMO either - very forgettable.
Paul Clark posted:
I wholeheartedly agree with any sentiment that an expansion to the existing set of idents to mark the new season would have been more worthwhile.
The 3D-ized and angled logo comes across as creatively bankrupt - a desperate attempt to make the channel stand out - to me, it's backfired by creating an unfitting, 'odd one out' look when all the channel logos are now placed alongside each other. Cross-channel consistency sacrificed in the name of drawing attention in a rather cheap way; that's how I see it.
The 3D-ized and angled logo comes across as creatively bankrupt - a desperate attempt to make the channel stand out - to me, it's backfired by creating an unfitting, 'odd one out' look when all the channel logos are now placed alongside each other. Cross-channel consistency sacrificed in the name of drawing attention in a rather cheap way; that's how I see it.
Completely agree on both counts. Can't believe probably the most stylish end-boards/ECPs of the ITV family have now been dumped in favour of a green box on a white background - which itself doesn't fit in with the new 3D logo anyway.
The idents are nowhere near as good IMO either - very forgettable.