After all, it's nothing more than ITV deserve -- Carlton, Granada and UNM acted like a bunch of vultures tearing the network apart in the first place, so what better poetic justice than that the shower in charge get swept away following a hostile takeover?
I'd love to see what shape ITV would have been in now how they not acted how they did. "Tearing up the network", or making it fit for the increasingly competitive industry? Hyperbole again from someone who obviously knows nothing about business.
They've done the right thing business wise, but programming is poor compared to 15-20 years ago.
:-(
A former member
ON wednesday ( 30th July) it will be 40th anniversary of: an number company is Anything being planned apart form Yorkshire?
ITV2 will be unveiling a new look on August 20th with new idents and interstitials. I found this on Media Week.
Quote:
ITV2 to get new look
LONDON - ITV is overhauling the appearance of ITV2, with a new logo and interstitials.
The revamp, on 20 August, will coincide with the channel's unveiling of its autumn schedule, with a celebrity talent campaign featuring Holly Willoughby, Jack Osbourne and Coleen McLoughlin.
An ITV spokesman said ITV2's viewers most closely associated the lime green colour of the channel's idents with the channel. "What works is the colour green, so we will be keeping that," she said.
ITV2's share of total TV viewing was 1.9% for June. In the week ending 13 July, ITV2 attracted a daily reach of 3.4 million, or 6.7%. ITV2's top rating programmes are currently films, America's Got Talent, Katie and Peter, and The Next Chapter,
Meanwhile, ITV is expected to change digital channels ITV3 and ITV4 to improve the differentiation between each of the brands. ITV3 and ITV4 are expected to get their new looks next year.
Rupert Howell, managing director, ITV brand and commercial, told Media Week last month there was "more potential" for changes to ITV3 and ITV4, as they were less well defined than ITV1 and ITV2.
In the mid 90s ITV were more regional than ever with all trailers locally branded and voiced with the likes of Maggie Mash saying "The Bill, Tuesday at 8.00 on Yorkshire"
Does anyone know, where the trailers for network programmes still put together centrally in this era or did each region make all their trailers completely from scratch?
In the mid 90s ITV were more regional than ever with all trailers locally branded and voiced with the likes of Maggie Mash saying "The Bill, Tuesday at 8.00 on Yorkshire"
Does anyone know, where the trailers for network programmes still put together centrally in this era or did each region make all their trailers completely from scratch?
I think sometimes the same clip was sent to the regions and they added their own voiceovers and captions. Other times regions made their own trailers for the same programme.
ITV2 will be unveiling a new look on August 20th with new idents and interstitials. I found this on Media Week.
Quote:
ITV2 to get new look
LONDON - ITV is overhauling the appearance of ITV2, with a new logo and interstitials.
The revamp, on 20 August, will coincide with the channel's unveiling of its autumn schedule, with a celebrity talent campaign featuring Holly Willoughby, Jack Osbourne and Coleen McLoughlin.
An ITV spokesman said ITV2's viewers most closely associated the lime green colour of the channel's idents with the channel. "What works is the colour green, so we will be keeping that," she said.
ITV2's share of total TV viewing was 1.9% for June. In the week ending 13 July, ITV2 attracted a daily reach of 3.4 million, or 6.7%. ITV2's top rating programmes are currently films, America's Got Talent, Katie and Peter, and The Next Chapter,
Meanwhile, ITV is expected to change digital channels ITV3 and ITV4 to improve the differentiation between each of the brands. ITV3 and ITV4 are expected to get their new looks next year.
Rupert Howell, managing director, ITV brand and commercial, told Media Week last month there was "more potential" for changes to ITV3 and ITV4, as they were less well defined than ITV1 and ITV2.
Interesting, very interesting.
I do always wonder why they stagger these relaunches/refreshes/revamps or whatever you'd like to call them when they go about changing them all. Wouldn't it have made more sense to hang on until ITV3 & ITV4 were ready, and out of all of the channels I think ITV1 is the one that deserves it the most, and it appears to be the one that hasn't been mentioned for having a tittervating.
This 'Celebrity talent campaign' sounds interesting, as for what it will be, we will have to wait and see. Will it be as much as including the ITV2 faces mentioned into the idents, or will they just be in polished adverts and print media.
I'm glad to read that they're keeping the lime green, as it really does stand out. After 2 years and 7 months, I do feel that ITV2's current package still feels as fresh as the day that it was launched. It fits in well with the programming, and the audience.
I do feel the same about ITV3, the red sets the mood for the dramatic programming and the age of the target audience suits it. I'm not sure how confusion can set in between ITV3 & 4. I'd call the two channels totally different, and would say that ITV1 now has one of the weaker brands as it is trying to include bits of everything, whilst taking on all of the other main channels and it just feels very badly done. Hopefully it will be something that it improves on.
As for the new logo, I'm quite intrigued to find out what it is, and how it will look different to all of the others.
I'm in two minds about it too. The brand looks great when all baring the same style of logo, what happens when one or two of them change the logo, and end up with them looking very odd, and how will they incorporate the ITV brand?
...where by the ITV logo is present, but the numberal takes on the identity. The only problem is when it comes down to sub brands, such as News and Sport, etc. Unless they just went to using the ITV lettering, or the ITV encased logo alone.
I could be reading to much into it, and they may just introduce it with black lettering just like ITV1, or have a black line around it all.
One final note, I can understand why it's launching in August, as usually the X Factor launches at the end of August, but why are they launching on a Wednesday??? Wouldn't it make more sense to do it the following weekend for the bank holiday, on bank holiday monday, or just wait until Sept 1st?
Don't know if it's nationwide but at the moment I'm seeing lots of picture interference on ITV analogue on the Ridge Hill transmitter with flashes of the blue 'I T V' technical fault cap.
Theres only a black screen on Freeview. I presume it would be a transmitter fault?
In the mid 90s ITV were more regional than ever with all trailers locally branded and voiced with the likes of Maggie Mash saying "The Bill, Tuesday at 8.00 on Yorkshire"
Does anyone know, where the trailers for network programmes still put together centrally in this era or did each region make all their trailers completely from scratch?
IIRC each region made trails for their own programmes which were then supplied to the network, Channel 4 and TV-am / GMTV. So Yorkshire would have made trails for Emmerdale, Anglia would have made them for Survival, LWT for Blind Date, etc., etc..
In addition to the fully produced trail, they would also have supplied the elements needed for other regions to make their own branded versions.
From what I remember, Yorkshire was quite unusual in using the network ITV trails for so long. Certainly Central always made their own locally branded trails.
Surely ITV1 needs the makeover? Please get rid of the awful ident music at least.
Yes, out of the four ITV channels ITV1 is in the biggest mess (in more ways than one).
I don't understand their theory that ITV3 and ITV4 aren't distinguishable from each other. ITV3 is the place for drama and ITV4 is the place for male-orientated programming. Where's the confusion?
ITV have tinkered with their logos far too much over the last 6 years and the current set have only been in existence for 2 and a half years, albeit with different idents on some channels. The BBC gave the 'box' logos a long time with the standard fonts (apart from BBC Three) before changing them.
I don't think there is any problem with the branding of ITV3 and ITV4, and they have probably the best idents of the group. I don't watch much on ITV2, but from what I have seen there's nothing wrong with either the logo or the idents.
I agree with others about the ITV1 idents though. They quickly became tiresome, and that music grates as it's reminiscent of an 80s cable channel.
