TV Home Forum

The ITV Digital Monkey

(July 2001)

This site closed in March 2021 and is now a read-only archive
SE
Square Eyes Founding member
Have you seen this character, it's on the TV advert and the documentation in the shops. It looks like several socks rolled up to create a monkey, does this quirky little character have a name ? What is he meant to represent ? And will he get his own series ? I think we should be told.
BB
BringBackThames
I saw the advert... I'm guessing that there's a non-vocal message that 'ITV Digital is so simple to use a monkey could do it' Also at the end he appears with a blackboard with writing on it... a spoof of the testcard perhaps??
BB
BBCnewsemployee
Just a guess, but maybe because its funny.Very Happy
SZ
Sub Zero
I love that advert! It' s so funny!
The voices are so funny! Very Happy
DA
DAS Founding member
I think his name is 'Sidekick' - that's what it says on his shirt. The other bloke is that 'really funny' comedian with a monotonous voice. The blackboard says: 'On Digital is now called ITV Digital'
SE
Square Eyes Founding member
It's a strange advert, the fat guy asks the monkey if they should get satellite, and the monkey says what about ONdigital, only it's not called that now... blah blah. The advert doesn't actually tell you anything about the service but I guess it gets people talking about 'the advert with that weird monkey on it'. All publicity is good publicity I'm led to believe.
SE
Square Eyes Founding member
The new packaging for ITV Digital Prepaid :

http://members.aol.com/als3001/itvt4e.jpg

Available in all good stores now !!
AN
Andrew Founding member
ITV Digital are sponsoring all of tonights programming on ITV.

Which means you get to see the fat guy and 'monkey' at every advert break
SZ
Sub Zero
Andrew posted:
ITV Digital are sponsoring all of tonights programming on ITV.

Which means you get to see the fat guy and 'monkey' at every advert break


Yay! They make me giggle! (god i'm so sad!)
It's a good advertising statergy.
HA
harshy Founding member
That ITV Digital logo is not the best is it!
PE
Pete Founding member
classic line on the main ad

once upon a time there was a BIG thing called ONdigital.

Hmm

P.S. anyone here spelling it ITVdigital for nostalgia to ON?
IS
Isonstine Founding member
I do! Very Happy

It should still be called OnDigital IMHO. There was nothing wrong with the way it was.

Also, just to go slightly OT. I've seen the UK Gold logo in a couple of leaflets with a little firework graphic after it. Could it be adopting the same type of logo as the other uktv channels and having a little graphics that represents the on screen logo. Hope so, I think it looks nice and they should be consistent. UK Gold and UK Gold2 are the only one not to have them.

But, I digress... Smile

Newer posts