ITV Daytime reshuffle

That's going to conflict people's view points!

I'd say that when we're talking about network programme production quotas, "London" means e.g. the Crystal Palace TX region and/or everything inside the M25, or similar.

So, the likes of Elstree (Hertfordshire) therefore is definitely "London" for such discussions. It's literally *just* outside the Greater London county boundary.

I’ve just had a look on Ofcom, and they do indeed class ‘London’ as within the M25, so anything made at Elstree doesn’t count as being outside London despite technically being in Hertfordshire.

I assume that also applies to Pinewood.

Thats handy, so Bovingdon airfield studios count as outside London. The Masked Singer records there soon and is already home to Dancing on Ice.

ITV have a commitment for 35% of network production and spend to be outside of London. In 2018 they reported 47.6% of network production outside of London and 38.3% of spend. That included 202 episodes of The Jeremy Kyle show.

From 2021 they won't be able to include self promotional material against that quota, so ITV Nightscreen will no longer count. In 2018 that was 181 episodes.

Judge Rinder, Tenable, Dickinsons Real Deal, Emmerdale, Corrie, Tonight, James Martin Saturday Morning, Ninja Warrior, Dancing on Ice, Big Star Little Star, are some of the notable contributions to the quota in 2018.

So they do have a bit of a problem really if they don't replace Kyle with something outside of London, and an even bigger problem in January 2021. They need one of the flagship daily daytime shows to be outside of London really.

The Vast majority of the Voice is filmed in Salford bar the Live shows, Millionaire and the new Alan Carr gameshow marathon show records there too. Ironic that Clarkson ended up working for ITV in Salford giving the numerous columns he wrote slagging of the place and the BBC move there.

I’m guessing they could move The Chase to Manchester or Maidstone if they wanted, which would make up a large number of hours.

Apparently it's not enough to be filmed outside of London. The production company has to have a substantive business and production base outside of the M25, at least 70% of the production budget (excluding on-screen talent) must be outside of the M25 and at least 50% of the production talent (not on screen talent) have to have their usual place of employment outside of the M25.

2 out of those 3 criteria have to be met for it to qualify.

Neither Millionaire or The Voice are in the list of 'Made outside of London' productions for 2018. So even though they are filmed in Salford they are not contributing to ITV's made outside of London quota.

The Rugby World Cup is being anchored from Maidstone just to tick that box.

The only way to solve the 9.25am issue is to throw a load of pilot series at it, proceed with 2 or 3 to series then over time just like Tenable has at 3pm and Tipping Point did at 4pm one will probably claim the slot outright. Considering they've commissioned quite alot for weekend mornings lately to try and find something that works I don't think that should be an issue - just take a bit of time. I also suspect they'll be able to get something cheaper than Jeremy Kyle into the slot - as much as it was trash TV I suspect Kyle himself had quite a high salary and for all it's faults that caused it's demise they'd have been quite alot of salaries and payments for people and services that shows in other genres simply don't need.


It would also be interesting to see how new episodes of the likes of Judge Rinder would do in the slot compared to reruns.

I think ITV are planning a couple of pilot series but it'll take some time, they only started taking pitches a month after they cancelled Kyle.

This is good to read. Much better idea than the rumour of making This Morning 3 hours long.

I still think Supermarket Sweep should have taken the slot for a few weeks. Maybe Win, Lose or Draw next?