This threads took a bit of a turn into fantasy/wild speculation and scrolling on Wikipedia. This seems to be very much at an idea stage at this point and since ITV are still looking at new productions for 9:25 it’s just one possible option. The benefits of doing the time slot rejig are clear 1) They can give Piers’ Golden 15 minutes extra exposure when more people are awake 2) It pleases ‘news’ fans - those people who don’t want to hear Piers’ latest ‘outrage’ can catch up with the news in what seems to be an extended format* 3) They close a gap at 9:25 where so far nothing’s doing as well as JK did 4) This Morning being extended is hardly noticeable, it’ll just mean an extra guest or they’ll definitely have a cookery or fashion segment where they don’t have one every single day as it stands. 5) Schedule after 10:30 is as normal, meaning the change is minimal with the exception of Lorraine really.
The only question is what the 6-6:30 will look like? I think it’s almost definitely going to be produced by ITV Breakfast’s news team (which are separate although share some resources from time to time) because they have the most resources in the morning and have reporters on location etc. But what will it be called on air? I think GMB News is a little clunky and considering GMB use itv news branding, ITV Morning News would seem likely.
Wouldn't ITV Morning News make it feel as is they have to use the national news studio at ITN and not Television Centre? GMB Morning News or GMB First reports could be used instead for 6.00am.
I'm not convinced the 6-6.30am slot will be GMB branded. That kind of feels somewhat cluncky compared to something like the ITV Morning News. First Report would be a good compromise, or First Edition.
If you remember, Breakfast did something similar back in 2004, which if I remember correctly was sometimes refered to as Breakfast Briefing. That was incredibly cluncky, having seperate presenters for the first half hour, before the regular hosts took over at 6.30. I don't think GMB will follow that lead, they'll probably keep it seperately branded just avoid confusion.