My opinion for a new daytime look for ITV would be as simple as this:
6.00am - GMB News Hour, for those who want a more news orientated start to the day
7.00am - GMB with Piers and Susanna as usual
9.00am - Lorraine
10.00am until 12.30pm - This Morning
Simple restructuring and it would work easily.
I would love to see a GMB News Hour with Charlotte Hawkins and Sean Fletcher, have Laura at the desk for weather, it would be a nice pace in the morning. Then let Piers and Susana take over with the talk show at 7. Nice idea.
Exactly, I think it would work well.