The ITV Breakfast licence with Ofcom gives the legal broadcast time of 0600 to 0925.
-run an ad break in Lorraine timed to end at 0925 so STV could opt out, though they won’t.
-ask Ofcom for a licence variation
Depends how creatively inhibiting hitting the 0925 junction is.
Though I would suspect the whole Breakfast licence will be scrapped altogether upon its renewal in 2025 due to its increasing irrelevance -
Some of its key requirements could be rolled into the other main itv/stv licence(S)
Ne1L C and Lou Scannon gave kudos