ITV Daytime reshuffle

Good Moaning Britain

Yeah, it's an Allo Allo reference, I know

06:00 Daybreak
07:00 - 09:30 Good Morning Britain

With that, would you want Daybreak to use the same font and brand colours as GMB or two seperate identities?

Well nothing is confirmed yet but my guess and more obvious thing to do is to try and get Piers and Susannah to do the extra 30. £150k should do it.

Isn’t it well publicised that Piers hates the early mornings? Think he suggested he may quit once his contract is up. (Of course he may just be saying that to cause “outrage”)

But a later start of 6:30, or 7, may just sweeten the deal for him.

I think you miss the point.

Shall we just go the whole hog and have a main ident consisting of skydivers, pigeons, a battleship and people in the middle of a field spelling out the name of the programme?

Once the ITV Daytime shake up happenes, they should brand all the daytime live output as ITV Today.

And here in the real world...

Or ITV Day, oh hang on

I’d go all 80 ‘s style:

We can't have that again it was awful